How a Solo Advisor Can Build a Team and Boost Efficiency

Best Practices September 05, 2024 at 03:50 PM
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What You Need To Know

  • The great wealth transfer is giving greater power to advice-seeking millennials and Gen Zers.
  • With looming retirements, fewer advisors will have to manage more assets and clients.
  • Solo practices can still take advantage of guiding principles of a team structure.

Nearly half of all financial advisors operate within collaborative team structures, according to new research from Cerulli and Osaic. In the current wealth management landscape, does it still make sense to go it alone? 

Teams often benefit from streamlined resources, processes and services, yet 54% of advisors remain in a solo practice. The industry is experiencing a paradigm shift, with the great wealth transfer giving greater financial power to millennials and Gen Zers, who are increasingly seeking financial advice. 

At the same time, there are fewer advisors to replace those retiring, meaning fewer advisors will have to manage more assets and clients. Advisors face the challenge of building efficiency to meet these demands, and many are increasingly turning to joining or building a team to do so. 

Where to Start

For solo operators considering this path, the idea of teaming can be daunting. Taking a holistic look at your business can help. 

You want to make sure you build or join a team that can create efficiency and growth and that is aligned with your goals and preferences.

Start by defining your ideal client and service offerings, and then plan how to segment and grow these areas. Creating efficiency by segmenting clients across multiple advisors can help you enter new markets and serve existing clients more comprehensively. 

For instance, if your book of business is primarily mass affluent and you aim to move upmarket, you might need to expand your team's service offerings to include estate and tax planning or other high-net-worth services. 

Resources to Find the Right Team

Having a clear vision and strategic plan of where you want to be is a great start. From there, leverage your advisor network and your wealth management firm to find the right partner. 

Use available resources to meet others and share with them how you'd like to grow your practice. Simply articulating your goals and vision to other advisors can help you find potential partners whose practices and values may align with yours. You can even reach out to mentors if they have a practice that looks like one you might want to develop. 

For example, two solo practitioners attended one of our conferences earlier this year and after participating in a breakout session on teaming, they were able to make an introduction and network. They now have started the process to build out their own team. 

What Makes for a Successful Team?

A successful team relies on more than just common goals and clearly defined client segments. Process and workflows are critical for the team-based practice. These structured approaches are essential to ensure that operations are conducted smoothly and resources are used optimally. 

We regularly coach teams on the creation and documentation of processes that enhance their efficacy. Some example workflows include client issue resolution, account opening and follow-up, bill processing and marketing programs. Consistent processes reduce redundancy, create clarity, improve quality, enhance collaboration and enable scalable growth.   

While teaming is growing in popularity, some advisors may not be ready or willing to partner in this way. Solo practices can still take advantage of guiding principles of a team structure by objectively looking at their business and finding ways to create more efficiency. 

For example, this could include outsourcing portfolio management to focus more on client acquisition or leveraging such business services as marketing or shared administrative solutions to help run day-to-day operations.

Often, just implementing a basic client segmentation approach can unlock efficiency for a solo practice.

However advisors choose to operate, this business has become more collaborative, more interconnected and faster paced. We need each other to grow and to serve investors the way they deserve. Whether operating as a solo or in a team-based structure, independence does not have to mean going it alone. 

Finding the right partners in your wealth management firm or with your peers will ensure that your business is set up for whatever the future may bring. 


Greg Cornick is executive vice president, Advice and Wealth Management, at Osaic, a wealth management firm formerly known as Advisor Group.

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