Childfree Planning Turns Traditional Advice on Its Head

Analysis September 03, 2024 at 03:37 PM
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What You Need To Know

  • Jay Zigmont believes his firm is creating a new category to serve a large and growing demographic.
  • Childfree clients have different needs and goals when it comes to housing, insurance and estate planning.
  • Neither the training nor the fee structures of most planners are suited to these investors' needs, Zigmont says.
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Giving financial advice to clients who will never have children involves more than simply tweaking the guidance geared to those who have or expect to have kids, according to Jay Zigmont, founder and CEO of Childfree Wealth in Mount Juliet, Tennessee.

In fact, advisors working with these clients may need to turn traditional planning on its head.

Living without children — whether by choice or circumstance — "starts changing all of the assumptions around your financial plan because you're living a different life," Zigmont told me in an interview.

Expectations about nest eggs and life insurance, for example, can differ dramatically from the standard assumptions. But that's not all.

Legal matters, ranging from client privacy to questions about who will handle their long-term care decisions and estates, also come into play, as do societal pressures on those without children. 

Zigmont believes his three-year-old firm is the first and only financial advisory dedicated to serving the 25% of the U.S. population who are childfree (by choice) or permanently childless (by circumstances outside their control).

"From a definition standpoint, that means people that will never have kids," Zigmont says, noting this population doesn't include so-called DINKYs, or "double income, no kids yet" couples. He cites a Michigan State University study of Michigan adults, which found that 21.64% were childless by choice.

"The interesting thing is if you become a CFP, there's no mention in the CFP [coursework] of being childfree. It's just not in the process. It's not in the structure. So it's a completely underserved, underrepresented and sometimes mistreated population," notes Zigmont, who describes himself and his wife as a childfree couple.

"The joke is, can you have a niche that's really 25% of the U.S.? And the answer's no, but if you're the only one serving them, we call what we're doing category creation," Zigmont says. "We are creating a new way of doing life and financial planning for an audience that has previously not been served." 

The advisor, who has a book coming out later this year, "The Childfree Guide to Life and Money: Make Your Finances Simple So Your Life Without Kids Can Be Amazing," expects strong growth for his firm over the next year, when he hopes to reach 250 clients. His youngest client is 23 and the oldest in their mid-70s. 

Midlife Questions

"Our sweet spot is actually the people kind of mid-40s to mid-50s," Zigmont says. "They hit what we call the childfree midlife crisis, which is when you hit your personal, professional, financial goals and then you're like, 'Now what?'" 

When parents hit those goals, they often shift focus to their kids, but for childfree folks, "there's no script to follow when you get to that point. And it's like, 'What's the point of life? What do I want to be when I grow up? What do I want to do?' And that's where we do our best work."

This crisis isn't regret over being childfree but is more a question about what to do for those not following the "standard life script" — going to school, getting married, having kids, buying a house — and not prioritizing retirement or passing wealth to the next generation, Zigmont explains.

Childfree clients may ask: What's the point of our money?

"We do life and financial planning," Zigmont says. "We plan for their life first, then their finances. … It's a completely different process."

Goals for childfree investors look different, even core things like buying a house, he says. Childfree people tend to move frequently, and in that case, buying a house doesn't make any sense.

"Living a life of childfree wealth means you have time, money and freedom to do what you enjoy," Zigmont says. 

One client recently announced his plan to move for a job offer in Asia. "And I'm like, all right, that wasn't on your plan, but that's just Tuesday for us. Just random. We're going in a completely different direction. That's normal."

Ending With (Almost) Zero 

Zigmont and his clients start with the end, which includes a vision that most advisors likely would find unusual.

"Most childfree folks are going to want to die with zero. The way I say it is, if my nephews get $10,000 or $100,000, that's fine, but if they get $1 million, I made a mistake, because I probably should help them throughout their life," Zigmont says.

Charitable clients who make contributions while alive can get tax breaks and end up with nothing in their estate when they die, "so if your goal is not to pass on money to the next generation, or to have a large nest egg when you die, that completely changes the financial planning process."

Many advisors run Monte Carlo simulations to try to ensure clients don't run out of money late in life. "And for our clients, we have to do the inverse," Zigmont says.

Clients don't literally aim to die with nothing. "We actually set up what we call a safety net for dying with zero, which is a plan for long-term care, put off Social Security till 70, and then we put aside some cash for cushion," he says.

Zigmont spends more time with clients talking about spending and giving money than saving it, he says.

In fact, Childfree Wealth charges a flat fee partly because its clients have different goals.

A planner charging a percentage of assets under management wants the client's net worth to always go up, "while our clients want their net worth to go down," Zigmont says. "And I actually believe that the percentage-based AUM model has a built in conflict of interest with the childfree folks." 

Planning software doesn't even account for spending down, Zigmont suggests. "There's a whole bunch of weird things that happen when you're not trying to have your net worth go up."  

Late-Life Plans

Late-in-life planning for childfree clients also may entail extra consideration.

Zigmont wants clients to have a long-term care plan in place by the time they're around 45; that could mean insurance or setting aside money, he notes.

One of the big issues for childfree people is who's going to make decisions for them when they cannot. 

"Who's going to serve as your power of attorney, executor or other things like that when you don't have next of kin?" Zigmont says.

It's such a big issue that his firm is launching a product later this year that will enable it to be childfree people's executor or power of attorney.

"If my wife and I get in a car crash, who makes medical decisions for us? Who makes financial decisions for us and who lets our dog out? Which sounds like simple problems, but that's a hard one if you don't have a next of kin."

Meanwhile, "soloists," or singles without children, have little need for life insurance, nor do dual-income childfree couples, even though the standard advice says people need 10 to 12 times their income, Zigmont says.

Then there's planning for atypical relationships, such as unmarried couples or groups of friends, he notes.

Societal Scrutiny

Serving a childfree or permanently childless clientele also means working with people who sometimes face scorn for their life choices and circumstances.

"We get a lot of judgements for being childfree. I got a lot of people praying for my soul . … I mean, we're in the childless cat lady world right now," Zigmont says, referring to Republican vice-presidential candidate JD Vance's remarks about political leaders without children.

When Roe v. Wade was overturned, the question of client privacy around reproductive rights arose, Zigmont says.

"I was in Mississippi at the time, and the governor came out publicly and said, 'Hey, we're not tapping your phones or reading your mail, but,' and the 'but' being, 'We're going to look everywhere we can for issues around reproductive rights.'"

Zigmont believes the firm is targeted because of who it serves, and says he was scared by the files sought in its state examination. To protect client privacy, he decided to grow Childfree Wealth and move from state to SEC registration, under the commission's multi-state requirements

 "These are the things people don't think about, but it's huge."

The advisor has seen bias against childfree clients in the industry, citing a conference where a high-profile speaker said working with people without kids is "the worst."

Zigmont complained to the conference organizer and noted the organization's emphasis on inclusiveness. If the speaker had said working with women was the worst, "the conference would've shut down."

The advisor also clarified at a professional meeting that it's not OK to ask someone if they're childfree; advisors should let them self-identify. If they do self-identify, he added, it's not OK to ask people why they're childfree.

As for the word childfree, the Associated Press style guide used by many news outlets hyphenates it, but the advisor says hyphenation implies those people are missing something.

(Image: Adobe Stock)

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