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Life Health > Annuities

Investors Race to Lock in Firm Annuity Guarantees

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Investors poured cash into traditional fixed-rate deferred annuities in the first half of the year.

Sales of multi-year guaranteed annuities and other traditional fixed-rate deferred annuities increased to $83.7 billion in the first half, up 16% from the total for the first half of 2023, according to new issuer survey data from LIMRA.

Overall sales of U.S. individual annuities increased even more — by 20% — but the surge in fixed-rate deferred annuity sales had an especially broad impact on life insurers.

All of the companies on LIMRA’s list of the top 20 fixed-rate deferred annuity issuers for the first half of this year recorded at least $1.2 billion in sales.

In the first half of 2023, just 15 companies recorded more than $1 billion in fixed-rate deferred annuity sales.

About 0.7% of U.S. gross domestic product flowed into the contracts in the first half.

What it means: Crediting rates on fixed-rate deferred annuities are still relatively high when compared with rates on bank certificates of deposit, and regulator pressure on banks’ capital ratios may be affecting banks’ ability to compete for “safe money” assets.

The current national average rate for a five-year CD is about 1.4%, according to the Federal Deposit Insurance Corp.

Multi-year guaranteed annuity issuers with A.M. Best ratings of A or higher are all paying rates of at least 3.6% for contracts with five-year rate guaranteed periods.

The players: Athene continues to lead in the fixed-rate deferred annuity market, with first-half sales increasing to $10.6 billion, from $10.1 billion for the comparable period in 2023.

Athene and the other top players, Corebridge and MassMutual, accounted for a total of $26 billion in sales.

That’s up from a total of $22 billion in sales for the top three players in the first half of 2023.

But the top 20 players increased their share of total volume to 80%, from 73%.

Indexed products: Sales of registered index-linked annuities and other indexed annuities increased 16%, to $81 billion.

Equitable was the leader in the RILA market and Athene in the market for indexed annuities not registered with the U.S. Securities and Exchange Commission as securities.

Dry powder: Kevin Luebbers, a sales executive at Jackson National’s distribution arm, said in a comment on the first-half results that he believes annuity issuers have plenty of room to increase sales further.

A study from the Boston College Center for Retirement Research shows that “half of retirement investors with more than $100,000 want the income benefits that annuities provide, but only 12% buy one, due to a lack of knowledge of the products and how to purchase them,” Luebbers said.

Credit: Andrey Popov/Adobe Stock


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