Snappy Kraken Rolls Out New Marketing Platform

Snappy Kraken, the marketing technology firm, has released a new growth and marketing platform for large enterprise and middle-market financial services firms.

The platform aims to helps RIAs, broker-dealers and independent marketing organizations access advanced analytics and identify data-driven strategies for enhanced client engagement and growth, according to the firm’s announcement Wednesday.

Dubbed Snappy Kraken Enterprise, the “API-first” platform includes tools to help attract and retain high-performing advisors, scale growth strategies and execute compliant marketing campaigns efficiently, the firm said. Other features include bi-directional integrations with existing enterprise systems, social media platforms and advisor technology tools.

“Our enterprise offerings mark a significant milestone in our journey to become the core organic growth engine of the financial services industry,” said founder and CEO Robert Sofia, in a statement.

“By deepening our commitment to the enterprise segment, we are able to support more advisors, magnifying their impact on the industry and the clients they serve,” Sophia added.