LPL Financial kicked off its yearly Focus conference Sunday in San Diego with a new twist to its brand.
The independent broker-dealer says its new “visual identity is designed with a modern look and approachable style that reflects the breadth of LPL’s client-focused services and wealth management solutions,” according to a news release.
The development comes more than three years after it tinkered with its brand and added a “Feel Free” slogan to it.
LPL’s Focus event is set to have close to 9,000 attendees — including financial advisors, employees and sponsors — and will include about 200 breakout sessions, according to the firm.