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Financial Planning > Trusts and Estates

4 Ways to Help Clients With Digital Assets

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What You Need to Know

  • Clients need to begin by taking inventory of their digital assets
  • Laws governing such assets vary by jurisdiction.
  • Having a plan in place can make life easier for those left behind.

Considering the deepening extent to which we live our lives online, we can no longer exclude digital assets from estate planning. To do so would risk clients losing priceless family photos and videos, financial and tax records, and even money.

Our digital footprint has become a significant part of our overall legacy. 

As incorporating digital assets has become more common in estate planning, the U.S. Congress in 2014 passed the Uniform Fiduciary Access to Digital Assets Act, which was revised in 2015. The legislation ensures that the “management and disposition of their digital assets” is comparable to plans for tangible property through a will, trust or power of attorney document.

1. Create a Plan.

The first step in creating a digital estate plan is to guide clients to take inventory of their digital assets, defined as any material owned by an enterprise or individual including text, graphics, audio, video and animations. 

Such an asset is any item that has been formatted into a binary source that includes the right to use it. Simply put, almost anything you keep a digital record of should be considered a digital asset. 

It can be helpful to think of these assets as falling into one of four categories:  

  • Personal digital assets: Photos, videos, emails, contact lists, music, medical records, blogs, e-books, gaming assets and avatars, as well as information on home security systems, loyalty programs and more.
  • Social digital assets: Accounts on LinkedIn, Facebook, Twitter (X), Instagram, Pinterest and other social media sites.
  • Financial digital assets: Bank, credit card, investment and retirement accounts, tax documents, PayPal, Apple Pay and other online data.
  • Business digital assets: Business-oriented social media, domain names, customer and vendor information, intellectual property and more.

Clients’ digital inventory should be included as part of their estate plan along with testamentary documents such as wills, trusts and transfer on death accounts and secured by their advisor, or a trusted family member or friend.

To avoid confusion, clients may wish to clarify their rights to various forms of digital assets. 

Many companies sell indefinite licenses masquerading as purchases. Presumed owners may believe that they own the asset, only to discover that there was no ownership of said asset but rather a rental for an up-front price. 

For example, the button on Amazon Prime marked “buy” disguises what is an indefinite license that the company can end at its discretion.  

2. Appoint a Digital Executor.

Clients may want to consider appointing a digital executor entrusted with the task of implementing their wishes as it relates to their digital assets.

While the appointment of a digital executor, responsible for managing, distributing or destroying assets from an estate, is not legally binding in all 50 states, it is still recommended to make this specific designation in a client’s will or trust.

With laws governing digital assets varying by jurisdiction, clients should consult with legal counsel specializing in estate planning to help ensure that their digital estate plan complies with applicable laws and regulations.

3. Bring in Email Accounts and Social Media Records.

Email accounts with internet service providers such as Yahoo and Google are owned by the provider and licensed to the user. The license usually expires upon the death of the user, and access is usually terminated as soon as the provider learns of the death. 

But in a Michigan probate case, the family of Justin Ellsworth, a Marine who was killed in Iraq, sued Yahoo for access to Ellsworth’s email account after his death. The Michigan court ordered Yahoo to turn over access to Ellsworth’s emails to his family.

Work emails should never serve as usernames or portals for access to any personal digital content. Most companies would never allow a fiduciary access to a deceased employee’s email account because the account may contain proprietary and confidential information about the company and its clients.

Social media platforms have their own policies. Until recently, anyone could notify LinkedIn after a user’s death and shut down an account with little to no documentation. Facebook began the practice of “memorializing” the accounts of deceased users in 2005. And Twitter (X) currently allows family members to remove an account after presenting the company with proper documentation.

4. Focus on the Plan’s Purpose.

A digital estate plan can offer peace of mind by protecting clients’ digital assets from risks such as identity theft, hacking and fraud, all of which can be common after a person has passed away. 

Most importantly, having a digital estate plan in place can make life easier for those left behind. When family members can follow a written plan that includes critical information such as usernames and passwords for digital assets as well as how those assets should be managed, they will not have to worry about navigating a more extensive and time-consuming probate process. 

It can ensure that clients’ final wishes are carried out and bring them the comfort that comes from having a truly comprehensive plan in place. 

Mark Criner III is a vice president and trust strategist for Baird Trust, which provides asset management, estate settlement, wealth transfer, tax planning and trust services to high-net-worth and institutional clients. 

(Credit: Adobe Stock)


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