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How an RIA Turned Culture, PE Backing and 'Infinite' Demand Into $1T

Q&A July 30, 2024 at 12:39 PM
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Fielding Miller, Captrust CEO

The assets of Captrust Financial Advisors, the RIA aggregator firm, have topped the $1 trillion mark, according to an announcement made Tuesday by Fielding Miller, Captrust co-founder and CEO.

"This milestone is a surreal achievement," Miller told ThinkAdvisor in an interview. "When we launched in 1997, we had 12 colleagues working out of a single location in Raleigh. While we had lofty ambitions, we could have never imagined our current standing."

Today, Captrust has some 1,600 advisors and staff with over 90 locations across the United States. The next phase of growth is just beginning, Miller said. He credited the firm's strong culture and centralized approach for its ongoing success — along with its activity in mergers and acquisitions and the backing of two private equity partners in GTCR and Carlyle.

Another factor supporting the growth, according to Miller, is the "endless demand" for fiduciary financial advice, both in the private wealth management market and in the employer-sponsored retirement plan space. It's a rising tide with the potential to lift all boats in the industry, Miller said, assuming they can meet their clients' high and growing expectations.

"As we look forward, our opportunities are accelerating," Miller said. "The RIA industry is in a great period of consolidation, and we are well positioned to continue our trajectory in the years to come, due to the tremendous work of our colleagues and the support of our vendor partners and our investment partners."

In the interview, Miller reflected on nearly three decades of advisor industry growth trends. Here are some highlights from the discussion.

THINKADVISOR: Thanks for taking time to discuss this milestone, which I understand was achieved on June 30. What's the sentiment like within the firm as you make this announcement?

FIELDING MILLER: It's an interesting and important milestone for us, to say the least. It's obviously taken a long time to get here and to build this momentum, but we're not slowing down. But overall, yes, it is very exciting.

What I'll say is that you don't get to an asset level of $1 trillion without doing a really good job of taking care of your clients. Our story is often talked about as being about acquiring advisors and bringing in great teams, and that's a big part of our success. But you can't reach this level without great client retention and holding onto the business that you've already brought in.

The other thing is — and let's face it — the market's demand for what we offer is basically infinite. There is so much need out there with respect to wealth clients, retirement plan participants and plan sponsors when it comes to unbiased, fiduciary advice. In that sense, $1 trillion is really just the beginning.

Overall, I'm just very proud of our team, and I'm convinced that we have the best advisory team in the industry. A lot of it has come from acquisitions, but a lot of it is also people who we have brought up and trained internally over the decades.

Can you tell us more about the effort the firm makes to keep advisor talent and assets as it continues to make acquisitions?

It's an absolutely essential part of our success. I'll tell you, we've been in business for 27 years, and in all that time we've only had one vested shareholder actually leave the firm, and that person and I remain very good friends. That should tell you a lot. It's not rocket science.

Ultimately, people stick around because we have the ability to add so much value to their practice and elevate their client service. It's rewarding and humbling to think about how many people have joined our firm over the years and stuck around for the long haul.

How do you manage growth and investment across the plan advisory side of the business versus wealth management? Do you see retirement and wealth as being increasingly connected?

Yes we do, and that's been a big evolution. In the early days, there was more uncertainty about how to navigate the two sides of the business as a true fiduciary.

Beyond the regulatory considerations, our plan sponsor clients don't want us to just view their plan as a place to solicit more wealth business. That's not what we do, and what we've done from very early on is just take a very conservative route from an internal risk management perspective.

Increasingly, however, our plan sponsor clients see a lot of value in having us provide more holistic financial wellness and advice to their participants. That's where the two silos are coming together. Now, the potential growth in having offerings for employees is really great, so long as we're careful not to violate our clients' expectations and our fiduciary responsibilities.

I would say our scale is really important here. We have a lot of resources to invest back into the business to build out these programs and our digital tools that support participants. People can call into our advice desk, they can attend webinars and even access one-on-one meetings.

How important is the private equity backing of GTCR and Carlyle to the firm's ongoing success?

Yeah, it's a good question. To start, we managed the first 22 or 23 years of our firm's history by just reinvesting at least half of our annual cash flow back into the business. We also took care to really take on as little debt as possible even as we made big acquisitions and grew that way.

More recently, though, as the wealth management industry consolidation has really started to accelerate and we were getting a lot of opportunities to acquire great firms, we knew a change in strategy was in order.

So, that gave us really only two options to proceed on our growth strategy. We could choose to increase our debt and leverage, or we could bring in a capital partner. We went with the latter, but we were also mindful about our decision to take minority investments in order to maintain control of our firm and our mission.

As you recall, we brought in GTCR first in 2020, and we utilized their capital to make some key acquisitions and just continue to compete in the M&A space. Then, just this past fall, we added Carlyle as our second private equity backer.

How does the relationship with each GTCR and Carlyle differ?

It's a good question, because not all PE firms are created the same, as you well know.

I would say GTCR helped us with capital, yes, but they also helped us to professionalize our business on the back end — everything from our risk management strategy to our financial operations and governance.

Carlyle, on the other hand, has been more helpful on how we approach the front end of the business. So far, they've really helped us develop our approach to AI tools, as well as our approach to things like strategic marketing and our digital presence in the marketplace.

When you add those two sides of it together, it's really powerful, especially given that GTCR and Carlyle get along great. They've actually worked together on other deals in the past, which is very helpful.

So, overall, yes we've added outside capital, but equally as important is the additional horsepower and intellectual capital we've gained access to.

How do you see your firm and the industry evolving over the next decade?

It's all about staying true to our mission and the culture that has taken us this far. Any time that we hire someone or acquire a new firm, that's the main focus, and it has to stay that way.

Sometimes that's been hard to do over the last three decades. You know, at times you have to slow down for a moment in order to speed up, and that strategic approach has worked well for us in the market.

If we keep working together collaboratively and we maintain the same mission, I'm very confident that the business will be successful for the long term — because, once again, the demand for what we provide is only going to grow.

Pictured: Fielding Miller, Captrust CEO 

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