How to Tell Your New Clients They Made a Wise Decision

"You have made a wise decision." That is the type of thing we want to say when a prospect has completed the paperwork and either transferred in money or handed over a check. Suppose they said: "What do you mean?" What makes a decision a wise decision? For eight ideas, see the gallery above. Remember: The "wise decision" is a way of positioning a feature as a benefit for the client. Credit: Adobe Stock