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Adam Birenbaum

Practice Management > Building Your Business > Dealmaking

Focus Financial to Merge Atlanta-Based Wealth Shop With Colony Group

By John Manganaro

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The Atlanta-based wealth management firm Gratus Capital is set to join forces with fellow Focus Financial firm The Colony Group, bringing an additional $3.8 billion to the combined entity.

The transaction was announced this week by Focus, which is a partner and backer of both wealth management firms. It is expected to close in the third quarter of 2024, subject to customary closing conditions.

The news comes about two months after Focus revealed that two of its flagship advisory firm partners — Buckingham Strategic Wealth and The Colony Group — had reached a deal to merge in order to unify their resources, capabilities and talent. With this and other recent additions, The Colony Group’s total client assets now stand at about $110 billion.

Gratus, which joined Focus as a partner firm in 2014, predominantly serves high-net-worth individuals and families in areas ranging from investment management and comprehensive financial planning to business owner strategies.

Through this transaction, Gratus will gain access to Colony’s expertise, tools and resources, including tax and family office services.

“Colony will be strengthened by Gratus’ talented team, who excel in providing clients with holistic, tailored financial advice,” focus said in a statement.

Additionally, the transaction is expected to strengthen Colony’s presence in the Southeast by adding an important footprint in the Atlanta market.

“Gratus’ expanding team is a strong fit for our organization,” said Adam Birenbaum, who became CEO of Colony through its recent combination with Buckingham. “Their culture and processes have enabled their growth, and the resources we are cultivating at Colony will be deployed to help firms like Gratus maintain and accelerate that growth.”

Pictured: Adam Birenbaum

John Manganaro

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