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Life Health > Health Insurance > Medicare Planning

Biden Administration Backs Off From Medicare Agent Pay Fight

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What You Need to Know

  • Medicare Advantage program managers think insurer pay for agent support services may distort the market.
  • The program managers banned support services pay.
  • A federal judge put off implementation, and Medicare managers have agreed to let the case continue at least into January.

The Biden administration has backed off from quick implementation of a Medicare plan agent pay change that could have disrupted the upcoming Medicare plan annual enrollment period.

The Centers for Medicare and Medicaid Services, the agency that runs Medicare, is going along with a Texas federal court ruling that temporarily blocks implementation.

The agency and two coalitions that sued in Texas to block the pay-change regulation filed a joint scheduling proposal with the Texas court Wednesday.

The proposal shows that the parties could submit motions, replies and cross-motions at least until Jan. 24, after the  Jan. 20 presidential inauguration.

Both sides could submit motions for summary judgment, or requests for quick court action on the case, by Sept. 27.

Reed O’Connor, a U.S. District judge for the Northern District of Texas, on Thursday issued an order accepting the proposed schedule.

What it means: The odds that older clients will experience a reasonably normal Medicare plan enrollment period have increased.

The history: Private insurers provide Medicare Advantage plan coverage for 32 million of the 64 million Medicare enrollees, and they provide stand-alone prescription drug plans for 23 million of the enrollees.

The annual enrollment period for Medicare enrollees who want to switch plans runs from Oct. 15 through Dec. 7.

CMS has responded to reports of aggressive Medicare plan marketing strategies and high plan issuer project margins by adopting regulations that tighten federal funding and change agent pay rules.

Today, issuers can pay sales agents a commission of up to $611 for a new enrollment. Issuers also pay separately for agent support services from insurance marketing organizations, field marketing organizations and other types of distributors.

In response to allegations from some smaller plans that the support services pay distorts the market, CMS has eliminated the support services payment option and replaced the support services money with a $100 increase in the maximum commission payment for a new enrollment.

Two separate coalitions formed by distributors and agents sued over the regulation in the U.S. District Court for the Northern District of Texas.

O’Connor, the judge in charge of the cases, issued an order staying implementation of the regulation July 3.

AmeriLife, an insurance distributor, filed its own suit over the Medicare plan agent pay regulation in the U.S. District Court for the Middle District of Florida. U.S. District Judge Thomas Barber, the judge presiding over that case, has granted an order holding that case in abeyance. The parties are supposed to give the Florida court a joint update on the litigation in Texas every 90 days.

Why the Texas stay matters: The two coalitions, led by Americans for Beneficiary Choice and the Council for Medicare Choice, predicted that uncertainty about how to implement the agent pay regulation would disrupt information systems, agent training programs, marketing arrangements and other arrangements that have to be locked in by July, at the latest, to make the annual enrollment period go smoothly.

CMS and its parent, the U.S. Department of Health and Human Services, argued that the coalitions were exaggerating the extent of the disruption.

The judge sided with the coalitions.

If the coalitions were correct, and quick implementation of the changes had led to major Medicare plan enrollment period disruptions, the turmoil would have become apparent Oct. 15, as early general election voting was under way in many states.

By agreeing to accept the Texas court stay, CMS has pushed the impact from any efforts to implement the regulation back until 2025, at the earliest, months after the Nov. 5 Election Day.

Remaining hurdles: Insurers have submitted their 2025 Medicare plan rate proposals to CMS, which is still reviewing them.

Executives at UnitedHealth and Elevance Health have said this week during conference calls with securities analysts that they took a cautious approach to pricing but were not sure about what competitors might have done.

Although the threat from the agent pay change regulation appears to be gone, insurers’ cautious approach to pricing could lead to fewer Medicare plan options in 2025 and higher prices for the plans that are still on the menu.

Credit: Adobe Stock


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