10 Useful Phrases When Talking Financial Planning

Financial planning is the foundation of most client relationships. Although a tangible outcome is investing, budgeting and managing finances are also important client activities. We live in a world where immediate gratification is the norm: If you want it, you buy it. If you don't have the cash, you finance it. How can you help clients keep their spending under control and still enjoy life? Human emotion, the herd mentality and the desire for immediate gratification can often be obstacles when engaging in financial planning. The advisor needs to get clients to focus on the longer term and keep up their interest. Here are 10 useful expressions, each with the potential for creating a moment when you get the client's buy-in. The client says, "Now I understand what you mean." Most expressions are related to financial planning; some relate to their lifestyle.