Morgan Stanley Wealth Management has launched Morgan Stanley Debrief, an OpenAI-powered tool that generates notes on a financial advisors' behalf in client meetings.
The tool can also spotlight potential action items for advisors and their clients to discuss, according to the announcement. Morgan Stanley Debrief will act as a "notetaker, summarizer and first draft communication composer for client meetings," the announcement added.
The goal of the tool, which requires client consent, is to increase advisors' efficiency to allow them more time to engage with clients, said Vince Lumia, head of Morgan Stanley Wealth Management client segments.
