Integrity Marketing Forms Wealth Business With $46B in Assets

In 2016, the firm received backing from HGGC, a private equity firm, and it then used the support from HGGC and two other firms, Harvest Partners and Silver Lake, to make many acquisitions of life insurance agencies, health insurance agencies and other financial services firms.

In 2021, when it announced the relationship with Silver Lake, it said it had relationships with 420,000 agents and advisors, along with 10 million clients. It reported $7 billion in sales per year and $20 billion in assets under management and advisement through RIA and broker-dealer programs.

Other companies that have been building big financial services distribution firms through acquisitions include AmeriLife, which has relationships with 300,000 agents and advisors; Simplicity Group; and NFP, which was recently acquired by Aon.

The strategy: Tom Dempsey, Integrity Marketing's chief distribution officer, said in the wealth unit launch announcement that the firm takes a democratized approach that expands Americans' access to comprehensive planning services.

The firm is also emphasizing that its size and access to capital help it to use technology to make holistic planning work more smoothly, by creating support services systems that are designed to work together.

Bryan Adams Credit: Integrity Marketing