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Bryan Adams (Photo: Integrity Marketing)

Life Health > Running Your Business > Selling

Integrity Marketing Forms Wealth Business With $46B in Assets

By Allison Bell

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How big of a wealth management business has Integrity Marketing created through all of those  acquisitions over the years?

Big.

The Dallas-based financial services company on Tuesday launched the Integrity Wealth unit.

The business has about $46 billion in assets under management and advisement, advisors in all 50 states, and relationships with millions of U.S. investors and insurance coverage owners.

What it means: Bryan Adams, the CEO of Integrity Marketing and a firm co-founder, says the firm wants to market the services of the wealth unit together with the services of its life and  health insurance divisions.

“We believe that the life, health and wealth needs of today’s clients affect each other,” Adams said. “With Integrity Wealth, we have the opportunity to help consumers access the holistic planning and protection they deserve.”

The history: Adams started Integrity Marketing in 2006 and built a large business through organic growth and self-financed acquisitions.

In 2016, the firm received backing from HGGC, a private equity firm, and it then used the support from HGGC and two other firms, Harvest Partners and Silver Lake, to make many acquisitions of life insurance agencies, health insurance agencies and other financial services firms.

In 2021, when it announced the relationship with Silver Lake, it said it had relationships with 420,000 agents and advisors, along with 10 million clients. It reported $7 billion in sales per year and $20 billion in assets under management and advisement through RIA and broker-dealer programs.

Other companies that have been building big financial services distribution firms through acquisitions include AmeriLife, which has relationships with 300,000 agents and advisors; Simplicity Group; and NFP, which was recently acquired by Aon.

The strategy: Tom Dempsey, Integrity Marketing’s chief distribution officer, said in the wealth unit launch announcement that the firm takes a democratized approach that expands Americans’ access to comprehensive planning services.

The firm is also emphasizing that its size and access to capital help it to use technology to make holistic planning work more smoothly, by creating support services systems that are designed to work together.

Bryan Adams Credit: Integrity Marketing

Allison Bell

Think_Allison

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