Snappy Kraken, the financial advisor marketing technology provider, has announced the launch of a marketing platform designed to help advisors take advantage of data-based marketing strategies to boost organic growth.
The solution, known as the Marketing Hub, works by integrating content, communication and contact activity into one interface for advisors, according to Robert Sofia, founder and CEO of Snappy Kraken.
"The Marketing Hub is designed to bridge the knowledge gap, enabling [advisors] to zero in on the most effective activities that will drive growth for their businesses," Sofia said.
By using the platform, advisors can identify opportunities to build relationships, book appointments and win referrals. It also provides specific recommendations for which actions to take next with which clients or prospects.
