Why Advisors Love the Retirement Planning Field

Commentary June 07, 2024 at 02:23 PM
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What You Need To Know

  • Retirement advisors commonly cite a shared sense of purpose with respect to the importance of their work.
  • Yet, most advisors and support professionals in the space today stumbled upon the field.
  • Efforts are underway across the industry to promote the retirement planning profession.
John Manganaro
This is the latest in a series of columns about Social Security and retirement income planning.

When it comes to writing about the fast-evolving world of retirement planning in the United States, no two interviews are ever exactly the same, but almost every advisor I talk to shares a sense of purpose with respect to the importance of their work and a genuine feeling of gratitude for "ending up" there.

Commonly, advisors stumble upon a career in retirement, perhaps acting on the recommendation of a friend or peer who works at a firm with a job opening.

In my experience, the only real exception to the rule are people whose parents — or maybe an aunt or uncle — work in the retirement field and run a family advisory business, but that fact really just emphasizes how attractive the retirement industry can be when a job seeker actually understands the range of opportunities at hand. 

In reality, one can find appealing work at a registered investment advisor, a financial planning technology provider, a retirement plan administrator or an asset manager — but only if they know about this important sector.

This is why the financial advisors I speak with love the retirement planning world and so commonly act as advocates for the industry. It provides an opportunity for meaningful and well-compensated work, with a significant degree of work-life balance to boot. What's not to love?

'Ending Up' in Retirement

Two illustrative stories about "ending up" in the retirement planning field were shared with me recently by a pair of researchers at the American College of Financial Services: Eric Ludwig, director of the Center for Retirement Income and program director for the Retirement Income Certified Professional (RICP) program, and Kaylee Ranck, director of college research for the American College of Financial Services.

As I learned through several interviews and in recording an episode of the Retirement in Focus podcast series, neither of these knowlegeable academics had a "traditional" entrance into the industry.

Ludwig came to the work after a career as a commercial airline pilot, while Ranck's early career followed more of the traditional academic route.

"How I ended up serving in this capacity has been interesting," Ranck said. "I've been in higher education for the majority of my professional career, but it wasn't until my mother was ill in my late 20s that I decided I wanted to switch more into the financial services and retirement focus.

"I worked directly in the industry for a short time, too, but I switched back to the academic route because I really do believe that research can serve as a baseline and support system for practitioners and providers to lean into when helping their clients make decisions," he noted.

Ludwig's shift to the retirement topic was equally unplanned — and equally fortuitous.

"Whatever the direct path into this field is, I definitely didn't do that. A few years into being a pilot, Hurricane Katrina struck New Orleans, and I had the opportunity to do a relief flight down there," Ludwig said.

"When I came back from that, I just had this strong sense of fulfillment. That was why I was supposed to be a pilot, and now it was over. I was thinking of what to do next and this weird job of being a financial advisor came up," he added.

Though their entrances into the field were different, both Ranck and Ludwig told me they couldn't be happier with how their careers have unfolded, and they would encourage anyone to consider a career in retirement. This is despite the fact that both of their early work in the space unfolded during the Great Recession.

"Trying to serve clients through that time made me realize two things, the first being how difficult it is to guide people through a period like that," Ludwig said. "The second thing was that there was a clear gap in what we knew about the best ways to do that work. It sparked a ton of curiosity and really propelled my research career."

My own story is similar. As I was looking for my first "real" reporting gig during the financial crisis, I happened to apply to a rare opening at a niche trade publication that focused exclusively on the work of financial advisors who serve defined contribution retirement plans.

I needed the work, but my expectation was that I would get bored with the topic after a year or two and simply move on. Clearly, I was mistaken.

A Diversity of Opportunity

When I interview firm leaders about their efforts to secure new talent, they increasingly emphasize the wide variety of roles available in the retirement planning field. These range from sales and business development-focused positions to client-service specialists all the way through to IT work and office administration.

Some roles emphasize mathematical prowess, but many do not, and the real key to success in this industry, according to thought leaders like Meir Statman, a behavioral finance expert and professor of finance at Santa Clara University, is empathy and a willingness to learn.

As already noted, the world of retirement planning is under seemingly constant evolution, and so a sense of intellectual curiosity and an ability to embrace new trends and challenges is quite useful, too.

Unfortunately, this fact is not necessarily well appreciated by many in the general public who still view the financial services industry as a monolithic sector meant only for stock pickers and salesmen.

They may fear being asked to generate business in order to stick around, or they worry about a lack of workplace diversity, but these old-school associations with the financial services industry are fading, if slowly.

This is why I'm eagerly following the work of the Certified Financial Planner Board of Standards, which took action last year to set up a separate nonprofit 501(c)(6) organization to promote careers in financial planning and the public image of financial planners, many of whom focus their practices wholly or in part on retirement planning.

As to why the new nonprofit is needed, the organization explained: "CFP Board will be in a better position to promote the benefits of a financial planning career and to take other actions that benefit the financial planning profession without the limitations of 501(c)(3) tax registration."

In addition, the group says it will develop workforce programs, "including a groundbreaking new program to increase awareness of financial planning careers among college-bound students. We will be able to communicate more directly about the value the public receives from hiring a CFP professional."

With the demand for good retirement advice growing every day, the collective hope is that such activities, combined with the advocacy of on-the-ground professionals, will at the very least help to send an important signal to the public, demonstrating that financial planning and the retirement industry writ large represents an attractive and meaningful opportunity for many more people to "do good while doing good."

Pictured: John Manganaro

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