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The Ups and Downs of Going Independent, in 10 Charts: Schwab

Analysis May 30, 2024 at 02:42 PM
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Financial advisors considering going out on their own are weighing several paths to independence while facing multiple challenges in doing so, according to a new Charles Schwab study.

"The path to independence is alive and well — and, as the study shows, is evolving in new, interesting ways. There are more choices than ever as financial advisors seek independence," said Jon Beatty, chief operating officer of Schwab Advisor Services, in an interview with ThinkAdvisor. 

"A flourishing ecosystem system has sprung up around advisors over the past 30 years — with custodians playing a crucial role, along with fintech players, outsourcing partners, pay-for-service organizations and enterprise firms that set up platforms for advisors to join," Beatty explained.

This means there's "more complexity than ever, so support for advisors with the process [of going independent] is more critical than ever," he noted.

Advisors must decide what services to offer, the client demographic they want to serve, what technology to use, which custodians to work with, and how they'll pay for the change, among other choices, the report points out.

The study is based on responses collected in March and April from 200 financial advisors — 158 of whom were then working for a broker-dealer and considering a move to independence over the next three years, and 42 of whom had joined an RIA and gone independent over the past four years.

Here are 10 critical findings from the Schwab Advisor Services Supported Independence Study. Click on the images, which come from Schwab's report, to enlarge.

1. Advisors take different paths to independence.

Schwab_Advisor_Services_Study_Chart showing the different ways and paths that advisors chose to go independent

Advisors currently considering independence are more likely to join or affiliate with an existing registered investment advisor (44%) than create their own firm (31%), while 24% are unsure which path they'll take, the study found.

In contrast, recently independent advisors were equally likely to have formed their own RIA firm as they were to have joined or affiliated with an existing RIA.

Among the advisors Schwab interviewed one-on-one, the more risk-averse were more likely to lean toward joining a firm, according to the study, which found advisors considering independence expressed worry about the financial effects of starting their own business.

2. They turn to peers for support.

Schwab_Advisor_Services_Study_Chart showing what sources of information advisors rely on when deciding whether or not to go independent

The survey found that 60% of advisors considering independence are most likely to seek advice from peers who previously made the transition, while 45% said they would consult with other advisors weighing independence.

Nearly half, or 47%, cited advisors who have already gone independent as the most helpful information sources.

Findings were similar for newly independent advisors, with 60% saying they turned to those who had already transitioned and 38% indicating these advisors were their best information source.

"These are very very reassuring findings," said Beatty. "Often, advisors considering this [move] reach out to peers, so there's a virtuous ecosystem that should bring even more advisors into independence." 

3. They see different ways to pay for it.

Schwab_Advisor_Services_Study_Chart showing what sources of financing advisors rely on when transitioning to independence

Going independent can be costly, whether an advisor establishes their own RIA firm or move their business to an existing RIA, Schwab noted.

The advisors polled indicated they were or are most likely to use their personal savings to support the transition, with 69% of recently independent and 56% of considering advisors citing this method as their preferred route.

Partnering with an existing firm, which 33% of recently independent and 48% of considering advisors cited, is the second most-favored option, which Schwab called unsurprising as this option helps reduce startup costs for those with less financial flexibility.

4. The three C's of success are clients, culture and custodians.

Schwab_Advisor_Services_Study_Chart showing what success factors are most critical when going independent

Besides money and advice, advisors need to consider other factors that will help them succeed in going independent.

Forty-seven percent of both advisors who recently became independent and those considering it cited access to clients who will drive revenue as a key factor to achieve that success, the study found.

Building the right culture for the firm also ranked high, as did the advisor's existing business size. And over a third cited support from custodians as an important success factor.

5. The most important steps to independence might not be what advisors expect.

Schwab_Advisor_Services_Study_Chart showing what steps are most important when going independent

Advisors considering the move and those who've made it already differed in the key steps they took, or plan to take, to transition to independence.

Among those thinking about going independent, 68% cited client retention and 53% named transition planning and client paperwork as the most likely steps they will take in becoming an independent advisor.

Seventy-one percent of recently independent advisors indicated that understanding all their options for achieving the firm they envision as the most likely they were to have taken, while 57% cited familiarizing themselves with their custodian's platform.

The two sets of advisors, however, agreed on the importance of client retention, Schwab said. When asked which step they considered the most important, nearly a third of those considering independence and a quarter of recently independent advisors named client retention.

6. They face challenges with the move.

Schwab_Advisor_Services_Study_Chart showing what are the top challenges advisors face when becoming independent

Advisors, whether already independent or exploring it, noted complexities to making the change.

Regulatory compliance is a leading concern for both groups, the study found. Over half of all advisors surveyed cited compliance and the legal and regulatory environment as the top challenge to becoming independent.

One recently independent advisor whom Schwab interviewed said, "Compliance is a brutal three to four hours every Sunday where I am just making sure contracts are buttoned up."

Many also mentioned that clients hesitated to stick with an advisor in a transition to independence and the cost and ability to finance an RIA firm, the study found.

7. They desire freedom.

Schwab_Advisor_Services_Study_Chart showing what reasons advisors have for going independent

The vast majority of advisors surveyed were motivated by a desire for freedom, including the desire to run their business as they see fit and to act in their clients' best interests, Schwab found.

Among the newly independent, "98% said having the ability to provide more personalized service was a leading motivator for breaking away. Among those still considering independence, 98% said they are seeking the ability to align their business to their personal values."

"I just want to be independent," one advisor told Schwab, noting they didn't want anyone telling them what to do. "When it comes to picking investments, I want to look my client in the eye and say, 'Hey, this is the best choice based on your needs.'"

As for the biggest opportunities in going independent, 60% of all advisors cited control over fees and pricing and 47% pointed to the ability to build business value long term, Schwab said.

8. They want to provide more holistic services.

Schwab_Advisor_Services_Study_Chart showing what changes in services happen with independence

Advisors repeatedly cited client service as a primary motivator to go independent.

"They believe clients benefit from access to a wider array of products, secure in the knowledge that their advisor is always acting in their best interest," the report said. They also were "looking more holistically at their offerings and exploring how planning services can fit into their strategies."

Advisors in the consideration phase plan to offer their clients, as an independent RIA, multigenerational wealth planning, estate planning, tax planning and risk management, among other services, Schwab's study found.

"Advisors seek independence for the freedom to build their businesses their way and to serve clients in ways they want to be served," Beatty explained. "That is why we are proud to support this virtuous cycle."  

9. They're bullish on growth prospects.

Schwab_Advisor_Services_Study_Chart showing what changes in asset levels happen with independence

Advisors are optimistic about their growth outlook as independent operators, according to Schwab.

The current median assets under management for recently independent advisors surveyed is $278 million and they expect to oversee $396 million — a 42% increase — in the next five years, the study found.

Advisors weighing independence expect to oversee $176 million in median AUM right after the transition and $297 million five years later.

"Going independent has gone better than I could have ever imagined a year and a half in," one recently independent advisor told the firm.

In looking at growth strategies, 92% of advisors considering independence expect to rely heavily on client referrals, while 70% plan to network, according to the study.

10. They're satisfied with the change.

Schwab_Advisor_Services_Study_Chart showing advisors' overall view of going independent and what it means to them

Advisors who've gone independent are very satisfied and want peers to join them, "meaning the transition pipeline is likely to remain robust," Schwab said. Nearly 80% said they'd made the same decision again and almost as many said they're happier now as an independent advisor.

Photo: Adobe Stock

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