Carson Group Hits Back at Former Exec's Lawsuit

News May 23, 2024 at 09:24 PM
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What You Need To Know

  • Former Chief Marketing Officer Mary Kate Gulick sued the firm, saying it fired her after she complained about its handling of a sexual assault report.
  • Carson group says it didn't act with malice or indifference to Gulick's rights.
  • The firm says that Microsoft Teams messages from now-CEO Burt White included in the lawsuit are written documents that speak for themselves.
Burt White & Mary Kate Gulick

Carson Group responded Thursday to a lawsuit by former Chief Marketing Officer Mary Kate Gulick, defending itself against allegations that the firm fired her after she complained about its "toxic" culture and handling of an alleged sexual assault of a conference attendee by an employee. 

The firm denied that it unlawfully discriminated and retaliated against Gulick and wrongfully fired her in violation of various federal and state laws. But it also admitted to certain facts outlined in Gulick's lawsuit, while disputing many of the key allegations made in the case.

Among specific points, Carson denied that its executives subjected Gulick to demeaning comments about her inability to "get over" a Carson employee's alleged sexual assault of an attendee at a 2022 conference, and that it fired her because she didn't seem happy or to be "having fun."

Carson also denied that the former CMO's sex was a motivating factor in her firing and that she was subjected to discrimination and escalating harassment.

In addition, the firm denied Gulick's contentions that she has suffered damages, including mental and emotional distress, fear, anguish, humiliation, embarrassment, lost enjoyment of life and lost earnings due to its actions — and that she was fired for her disability.

Carson contends it's not responsible for damages because it didn't act with malice, intent, willfulness or reckless indifference to Gulick's rights, and because its alleged conduct "was not outrageous," its response says. The firm asked the judge to dismiss the complaint.

"We were not surprised by Carson Group's answer," Omaha attorney Tom Freeman, who represents Gulick in the case, told ThinkAdvisor by email. "Mary Kate has spent her career advocating for women in finance. We feel honored to fight alongside her in this lawsuit against Carson Group. As this is pending litigation, we feel further comment would be inappropriate at this time."

What follows are summaries of some key issues and events tied to the reported sexual assault, as well as to Gulick's career at the firm, which Carson Group discusses in its answer to the complaint

The Alleged Sexual Assault

In late 2022, when Gulick represented Carson Group at an industry conference, which appears to be Carson Excell, she alleges that an employee of Carson Group sexually assaulted an attendee.

Carson Group admits in its response that "an attendee at the conference alleged  unwelcome/non-consensual sexual conduct with a Carson non-managerial employee (who denied the accusation)." 

The firm also says that Gulick, who had a leadership role in organizing the conference, "was initially made aware" of the allegations by a Carson executive.   

Later, Gulick called Kelsey Ruwe, Carson Group's then-chief of staff and human resources leader, to inform her of the alleged sexual assault. A week after the conference, Gulick was told that an investigation "was ongoing and that it would be handled consistent with [the firm's] written policies," Carson Group's response states.

In early November 2022, Gulick asserts that she met with Ruwe, who told her "she disagreed with the decision Carson Group had made not to fire the alleged assailant, but as the decision had been made by Ron Carson himself, she had to support it." 

In its response, Carson says it admits Gulick spoke with Ruwe about terminating the accused employee but "denies the remaining allegations."

In late 2022, Gulick found out the alleged assailant was still employed by Carson Group and was allowed to travel to another conference. The firm "admits that during the investigation of the complaint, the accused non-managerial employee traveled to a single work-related conference." It adds that "no concerns were raised about this employee's behavior/conduct by anyone at the conference (or at any time thereafter)." 

Concerning Gulick's October 2022 discussion with Carson Group President Teri Shepherd about concerns over "the accused non-managerial employee's travel," the firm says that "in violation of [its] written policy protecting the confidentiality and privacy" of the individual who had alleged that they had been assaulted, Gulick "disclosed the complaint to others, including the supervisor of the accused non-managerial employee."

Gulick's Role at Carson Group

In late June 2022 — several months before the alleged sexual assault took place — Gulick's then-supervisor Jamie Hopkins (who left the firm in September 2023) told her that "outside investors and/or consultants had expressed concerns with [her] skills, ability, and conduct towards others," the suit states, affirming a situation described in Gulick's lawsuit.

It adds that Gulick "acknowledged to Mr. Hopkins her belief that she did not have the right skill set to lead [Carson Group's] current marketing initiatives and she expressed her intent/desire to return to agency work and her plan to voluntarily resign from [the firm]."

In August 2022, Carson says, Gulick asked Hopkins about the CMO search and was told that it had not begun. "He presented her with another leadership position. [Gulick] reminded Hopkins that she would not be staying with Carson and gave her formal notice of resignation."

In September 2022, Carson Group's then-Managing Partner and Chief Strategy Officer Burt White and Gulick exchanged messages via Microsoft Teams in which White said Carson Group had an "absence of leadership," a "swirl of discontent," and was "being driven horribly," adding that the firm's leaders had "driven the car" into a "metaphorical ditch." 

The firm admitted that the messages were exchanged between Gulick and White, and asserted that they were "written documents which speak for themselves." 

White became CEO after Ron Carson stepped down in April.

On June 6, 2023, White met with Gulick. Carson Group says that "he did not come to the meeting with a plan for her to leave the company … and that the meeting ended with White and [Gulick] jointly agreeing that [she] would leave [the firm] and her last day of employment would be June 7, 2023. 

Gulick demanded a jury trial. Carson Group says she is not entitled to one based on the claims in her complaint.

Allegations by Gulick, including that she was subject to "repeated demeaning and insulting  comments about her perceived inability or unwillingness to simply forget about the alleged sexual  assault by Carson Group's employee, move on, and get over it," as she asserts in the lawsuit, were denied by the firm in its response.

Pictured: Mary Kate Gulick and Burt White

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