The busiest travel season of the year is about to begin: Almost 44 million people in the U.S. are expected to unofficially kick off their summers by traveling on Memorial Day weekend, a 4.1% increase over 2019, according to the American Automobile Association.
"We haven't seen Memorial Day weekend travel numbers like these in almost 20 years," said Paula Twidale, senior vice president of AAA Travel, in a May 13 release. "We're projecting an additional one million travelers this holiday weekend compared to 2019."
The Transportation Security Administration also said on Tuesday that it expects — for the first time — to screen more than 3 million passengers nationally in a single day "at some point this summer."
Revenge travel may have tapered, but sky-high demand persists in tourism.
It's not just in the U.S. Globally, tourist visitor numbers look to finally return to pre-pandemic levels this year, according to recent research from the World Economic Forum.
If you're among the millions of people hitting the road in the coming months, here's a preview of some major industry changes that may affect your journey.
1. AI will continue to shape your travels.
Scarlett Johansson may not be playing the part of your Chat GPT-created travel agent this summer, but as generative AI keeps improving, so will travel planning tools that leverage the technology.
Look no further than Expedia Group Inc, which on May 14 deployed an AI travel assistant app called Romie that can both craft tailored itineraries and troubleshoot unexpected travel disruptions once you're on the road.
Invite the Romie chatbot into a text chain with your travel companions, and it can help find ideas everyone will love; Romie will also suggest restaurants, activities and other places to see in areas you're visiting, as well as answer general travel questions.
It's currently available to test on iPhones in the US, but you must join Expedia's EG Labs program on the app in order to access it. (Find that in your account settings.) As with any AI chatbot, it's worth double-checking automated suggestions.
Expedia's product joins an ever-growing landscape of AI travel-planning tools; earlier this year, Booking Holdings released Ask Kayak and Kayak PriceCheck to help travelers find vacation ideas and quickly compare flight prices against 100 different websites.
And don't forget about biometric technology, an additional form of AI being implemented at global airports to hasten checking in or dropping off luggage. The most advanced example so far is a self-service variation on TSA screenings — done without the presence of human agents— currently being tested at Harry Reid International Airport in Las Vegas.
Later this year, passport-free travel may become a reality: Singapore is preparing to let departing travelers use biometrics in lieu of physical ID to clear border control.
2. Five-figure trips will soon become the norm.
International trips are averaging more than $9,000 per person this summer, according to Florida-based Squaremouth, a travel insurance comparison engine. That's higher than ever—a 7% increase over 2023.
And as trip costs continue to climb, so does the price to insure them; Squaremouth research shows that travel insurance premiums have increased 22% year-over-year, to more than $600 in 2024.
To bring travel insurance costs down, the company recommends insuring only expenses you're likely to lose if you should cancel your trip. For instance, if the penalty to cancel a hotel reservation is 50%, insure only that amount versus the full cost of the room; this will ultimately reduce the total cost of your policy.
If the rising expenses still have you down, consider this: A growing number of companies are rising up to insure not just against travel delays or cancellations but also against simple disappointment.
Take Sensible Weather's add-on guarantee to your reservation, ensuring you'll get a refund if it rains on your trip when you book with specific hospitality companies. Or the new WeatherPromise, which lets you directly buy rain protection online for any existing trip.
Now there's also Holland America Lines' out-there glacier guarantee that promises 15% of your cruise fare in credit for a future sail if you don't get to see one on your Alaska cruise.
3. Travel will be more accessible.
The travel industry is ramping up improvements for people with physical disabilities—a $58 billion market. Increasingly, it's looking to meet the needs of drastically underserved neurodivergent travelers, too: According to the travel booking platform Autism Travel, 87% of families with autistic children find traveling so complicated that they forgo it.