Here Is Americans' Favorite Long-Term Investment: Survey

News May 21, 2024 at 03:11 PM
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What You Need To Know

  • Twenty-two percent named stocks or mutual funds as the best vehicle.
  • A consistent political party difference exists in perceptions of gold's value.
  • The share of Americans who own stock has returned to pre-2008 levels.
Money in the shape of a heart

Real estate remains Americans' top investment choice for the long term, according to Gallup's annual economy and personal finance survey.

Thirty-six percent of respondents in the survey, conducted in April, chose real estate, about the same as last year. Twenty-two percent named stocks or mutual funds as the best investment, 18% gold and 13% savings accounts or certificates of deposit. 

Only 4% chose bonds and 3% cryptocurrency as the best long-term investments.

The recent performance of real estate and stocks likely explains their high position on the list this year, Gallup said. U.S. real estate values are down from the record high in the fourth quarter of 2022 but remain well above the average values from early 2021 and before. Stock values also reached new highs this year.

The report noted that real estate has sat astride the list each year since 2014, with between 30% and 45% (in 2022) of respondents selecting it. In 2013, it tied for first with gold and stocks; in the prior two years, it trailed gold. 

Americans' historical tendency to consider real estate as the best long-term investment is consistent with their usual expectations of rising local home values, the report said.

Income, Political Differences

Americans at all income levels see real estate as a better investment than other options, the survey found. However, people from different income groups and political parties disagree on the value of other investments.

Thirty-one percent of upper-income Americans, those with incomes of at least $100,000, said stocks are the best investment, compared with 14% of lower-income Americans, those with incomes of less than $40,000. Twenty-three percent of lower-income Americans picked gold and 20% savings accounts. 

Just 7% of upper-income Americans considered savings accounts the best choice for investors.

Beyond variations among income groups, a consistent political party difference exists in perceptions of gold's value. Twenty-seven percent of Republicans in the survey picked gold as the best investment, compared with 7% of Democrats and 18% of independents. Last year, a trend-high 38% of Republicans named gold, while 12% of Democrats and 27% of independents did so.

In each year of the trend except 2013, Republicans have been significantly likelier than Democrats to say gold is the best investment. Since 2020, however, the gap between the two groups has widened significantly, according to the survey.

During the past five years, Republicans have also diverged from independents in views of gold, whereas between 2012 and 2019, both were about equally likely to choose gold as the best investment.

Members of nearly every key subgroup were likelier now than a year ago to say stocks are the best investment and less likely to say gold is. The major exception were respondents 55 and older, whose opinions were unchanged.

Stock Ownership Holds at Higher Level

The survey found that 62% of U.S. adults have money invested in the stock market, including individual stocks, a stock mutual fund or a retirement savings account. The figure is essentially unchanged from last year but reflects a return to stock ownership levels not seen since before the 2008 recession, when 60% or more Americans owned stock.

Stock values reached record levels earlier this year, which helps explain why more Americans this year than in 2023 think stocks should be the top choice for investors, Gallup said.

Stock ownership is highly correlated with income. Eighty-seven percent of upper-income Americans in the survey own stock, compared with 25% of lower-income investors. Sixty-five percent of middle-income Americans, those with incomes between $40,000 and $100,000, own stock.

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