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JPMorgan Embraces Family Offices, With 'Very Tailored' Advice

Q&A May 01, 2024 at 04:15 PM
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Family offices are booming. Clients, however, are unlikely to have one unless they are ultra-high-net-worth, multigenerational and have complex banking and investment needs. 

Family offices share common characteristics but are each one of a kind, William Sinclair, head of J.P. Morgan Private Bank's U.S. family office practice, says in a recent interview with ThinkAdvisor.

"If you've seen one family office, you've generally seen one family office — every family has unique characteristics," Sinclair says. "The advice has to be very tailored."

The global private banking division has been advising family offices for more than 200 years, but only in July did it formalize that effort when it launched the dedicated practice.

Working with established and new family offices, it also outsources family office services to investors without the office structure. The practice's family offices recently have been focusing on investing in private markets and on portfolio tax efficiency, Sinclair notes in the interview.

JPMorgan works with 40% of U.S. families with a net worth of more than $100 million and more than 60% of the nation's billionaires.

In a follow-up exchange via email, he discusses the Private Bank's 2024 Global Family Office Report, a client survey released on April 29.

While nearly a quarter of clients reported exposure to a cybersecurity breach or financial fraud, most of the offices have neglected to take cybersecurity measures.

The study found continuing robust activity in alternative investments, "a multi-year shift among family offices," the report calls it. 

Here are highlights of our two conversations:

THINKADVISOR: What's the biggest challenge in helping family offices?

WILLIAM SINCLAIR: If you've seen one family office, you've generally seen one family office — every family has unique characteristics. The advice has to be very tailored.

Is a family office appropriate only for ultra-high-net-worth families?

In terms of the cost of running them, most have to have a significant level of wealth for it to make sense.

Investment management, administrative services, trustee services and philanthropic work are commonly outsourced.

Is a family office a company in and of itself?

It's a unique, separate legal entity. There's an owner and employees of that entity.

Every family office has a lead principal. Sometimes that's a family member; sometimes, an external person. Family offices generally employ at least one non-family member.

Are family offices growing in number?

Yes, as we've been seeing continued wealth growth across the globe. [Another reason is] the wealth transfer that will occur in the U.S. over the next two decades. 

Families are thinking about planning for the next generation.

JPMorgan established a dedicated family office practice only in July. What can you say about its growth?

We see it growing in terms of new families we're working with. Over 60% of the billionaire families now in the U.S. are working with JP Morgan Private Bank.

What have you been focusing on recently in the family office investment area?

We've been spending a lot of time on bringing unique opportunities to these clients, particularly in private markets, as well as the tax efficiency of their portfolio. 

What role do you play in tax planning, then?

We spend a lot of time with our clients' outside tax accountants and lawyers as they think through smart, effective estate planning, especially with the sunsetting of the Tax Cuts and Jobs Act [on Dec. 31, 2025].

There'll be a change in the lifetime gift tax exemption that families have been able to utilize.

So we're spending a lot of time with clients on how best [to take] that exemption before Jan. 1, 2026.

Talk about the range of other services you provide to family offices.

Investment management, access to alternative investments, custodying, trustee services, philanthropic work.

More bespoke services include cybersecurity advisory, matrimonial planning and advice about operating private businesses.

What sort of matrimonial planning?

We've brought a matrimonial attorney in-house to help with [issues] like a child's getting married to how to deal with a marriage dissolution. We're there to help as a sounding board. 

How critical do family offices regard cybersecurity?

Cybersecurity is one of the most asked-for services from many of our largest family office clients. We have an advisory that works with our Private Bank clients on how to protect themselves in their business and at home — [including addressing] the next generation.

J.P. Morgan Private Bank's Global Family Office Report showed that although nearly a quarter of the family offices surveyed suffered exposure to a cybersecurity breach or fraud, only 1 in 5 said they have cybersecurity measures in place. Why is that, and what's the firm doing about it?

Breaches have become much more sophisticated, particularly with the aid of AI tools and bots. Many families lack the resources and experience to address this rapidly evolving threat.

JPMorgan continues to invest in the latest technology to protect our clients' data and accounts. We have a dedicated team of cyber specialists that help with active education and advisory.

One of the other findings is that, in "a multiyear shift," family offices have been investing more in alternative investments. Why — and what are the implications for the future?

Family offices typically can hold assets for decades and benefit from the [risk of the] "illiquidity premium" of higher returns.

Our family office clients are heavily allocated to alternatives, making investments across private equity, real estate, venture capital, hedge funds and private credit.

They continue to allocate roughly 20%-25% of portfolios to public equities, as well as to fixed income and cash.

[In fact], cash allocations averaged close to 9%, which are levels that appear high relative to history.

How does JPMorgan help family offices prepare the next generation that will inherit the family wealth?

There isn't a one-size-fits-all approach, but there are often [some] themes and best practices. For example, many look to philanthropy or professional involvement in a family business as effective ways to prepare the next generation.

In our survey, we saw that U.S.-based family offices are most likely to engage rising generation family members in philanthropy as an entry point to preparing them for greater responsibilities.

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