3 Reasons Cash Is King Again

Commentary May 01, 2024 at 04:37 PM
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What You Need To Know

  • As interest rates have returned to more normal levels, clients' appetite for risk has decreased.
  • Traditional approaches to asset allocation have returned to their regular place in financial planning.
  • Competitive returns on cash can support long-term financial goals like higher education or retirement.
hands and a stack of money

For months, pundits have been speculating when the Federal Reserve might start lowering interest rates. It might make little difference in the long run. 

Many financial advisors may be missing the real story: History suggests that cash can play an important role in a client's financial plan, and overall well-being, by providing safety, liquidity and helping to keep up with inflation.

When rates were at historic lows, some investors with cash on the sidelines were drawn to shiny objects like meme stocks, cryptocurrencies or other risky assets. As rates have returned to more normal levels, clients' appetite for risk has decreased, and traditional approaches to asset allocation have returned to their regular place in financial planning.

Here are three things that financial advisors should keep in mind when supporting their clients' financial plans. 

Higher Rates Are Here to Stay

During the zero-interest rate environment that characterized much of the period after the financial crisis of 2007-2008, cash was seen as something to be avoided. Many investors chased higher yields and took risks they shouldn't have, since savers were not being rewarded for holding cash when rates were near-zero for the better part of a decade.


Cash rates have grown more attractive, with some banks delivering rates as high as 5.36%, exceeding inflation and delivering a positive real return. Many have begun wondering when rates will start to come down. While speculation about the Fed's actions has only increased this year, as JPMorgan Chase CEO Jamie Dimon noted in April, there's a long list of macro drivers that could keep interest rates higher for longer.

In his annual report to shareholders, Dimon cited increased military investments, climate change mitigation efforts, global supply-chain reconfigurations and rising healthcare costs as among the reasons that rates may stay higher for longer than many expect. Advisors focusing on when the Fed will lower rates may be missing the larger story, which is that the issues that Dimon cited, along with political stalemate in Washington, makes it difficult to curtail government spending or raise taxes. That means that U.S. debt will continue to grow, with inflation and sustained higher rates likely a consequence.



Clients Rewarded for Thrift

Even as we hope for more sustainable fiscal choices, an enduring positive from higher rates is that some clients will benefit. Those with high levels of savings, such as retirees and those on fixed incomes, are now being rewarded for their thrift.


Studies have shown that client happiness is correlated not with how much money they have, but rather with how large their cash holdings are as a percentage of their overall net worth.  Keeping a larger cash cushion — even if it risks reducing returns — gives clients greater peace of mind and the fortitude to avoid panic selling when markets turn volatile. If keeping some cash off to the side helps clients stay the course with their broader financial plan, it can play an important role in maintaining the stability of their portfolio — and their sanity.              

It's a good time to look at the longer-term data on cash and cash alternatives. According to the Capgemini World Wealth Report, clients hold a lot more cash than you might think, and most of it is not in the portfolio. From 2018 to 2022, cash comprised roughly 25% of clients' liquid assets. At current rates, a client with $250,000 of cash could be earning up to 5.36%, which would compound to $420,000 over 10 years.

Those incremental returns are no small chunk of change; indeed, competitive returns on cash can support long-term financial goals like higher education or retirement. Making sure that clients' cash is earning the best rates can generate positive real returns and may help overcome the feelings of helplessness often associated with elevated rates of inflation.

Emergency Funds Offer Real Value

Clients hold cash primarily for safety and liquidity, but yield also plays a role. There are instances where holding a bit more cash makes sense, such as for investors who value the peace of mind of having direct access to funds during times of prolonged economic uncertainty. 

Advisors agree that clients should keep an emergency fund. The cost of everything, especially essential items like food, have surged, so the money that clients previously set aside for their emergency reserve might need to be higher. And those emergency funds might as well be earning as much as possible.

Younger clients also appreciate the opportunity to be nimble if their dream home comes on the market. Older clients might be considering medical expenses in retirement, which some studies suggest can exceed $200,000. With higher rates on cash, many clients can now receive a "retirement paycheck" from their six figures of cash. 

Conclusion

Advisors who can gain visibility into a client's cash position can provide more holistic financial planning and meet clients where they are. Cash is the foundational asset class and the beginning of nearly every client relationship. Often, the bulk of client cash is held away in large brick-and-mortar banks, where it is both under-earning and under-insured. 

Offering clients a more compelling option for cash can be a great way to begin a new relationship or strengthen an existing one. Maintaining cash balances can also help enable clients to feel comfortable in taking more equity risk.


Michael Halloran is head of business development and partnerships at MaxMyInterest.

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