Lemonade has joined a long list of companies facing lawsuits over how their websites have shared visitor data with other companies.
Plaintiffs have filed a complaint accusing the New York-based insurance broker of sending life insurance applicant information to Meta's Facebook site, Snap's Snapchat site, TikTok and other parties without the applicants' consent.
"By allowing this third-party access, Lemonade violated users' right to privacy, as enshrined by statute and common law," according to the complaint, which was filed April 3 in a state court in Nassau County, New York.
Yitzchak Kopel of Bursor & Fisher, the attorney who filed the suit, is seeking permission to represent a class that would consist of all people who applied for a quote for term life insurance from Lemonade's website from March 15, 2021, through Sept. 28, 2023.
The lead plaintiffs are Sean La Febre, a San Francisco resident; Jeffrey Parker, a Philadelphia resident; and Kendall Greeven, of Vista, California.
The plaintiffs have accused Lemonade of violating New York state's general business law, the California Invasion of Privacy Act and the Pennsylvania Wiretapping Act.
The plaintiffs are asking for a jury trial and damages to be determined by the court.
