3 Key Elements for Successful Succession Planning

Expert Opinion March 19, 2024 at 03:43 PM
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What You Need To Know

  • A significant portion of advisors are nearing retirement age.
  • Equipping new advisors to discuss values-based investing aligns with younger generations' priorities.
  • Outsourcing day-to-day management of assets opens bandwidth to deliver on higher-level services.
Future advisor with briefcase on the road to success

In the evolving landscape of financial advice, the looming wave of retiring advisors presents a critical challenge, with more than a third of the industry planning to retire in the next decade. 

The reason for the impending shift is not mysterious: A significant portion of advisors are nearing retirement age. According to Cerulli, nearly 60% of RIA assets are managed by advisors aged 55 and older, and the current average age of financial advisors is 50.

The advisory industry stands at an inflection point where proactive planning is crucial not only for survival but also for thriving in the years ahead. To ensure a successful transition to the next generation of advisors and investors, advisors must focus on recruitment strategies, appealing to emerging investor demographics and scaling engagement models to address a shrinking advisor pool. 

By planning for succession, advisors approaching retirement can secure their financial future, enhance their firm's attractiveness to potential clients and leave a legacy by mentoring the next generation of financial advisors.

Here are three steps to help make that happen.

Recruiting Next-Gen Advisors

According to Cerulli, over 18,000 trainees entered the financial advisor industry in 2023. However, the number is still insufficient to offset attrition from training program failures and retirements. 

Current advisors must do more to attract younger advisors to the profession and set them up for success, including eventual succession.

To build a stronger talent pipeline, firms should look beyond fresh B-school graduates. Expanding their search to nontraditional backgrounds can unlock valuable potential. For instance, I recently spoke with a firm that achieved success by recruiting several members transitioning from education careers. They already had great people and organizational skills and have been getting up to speed in this new career phase.

Attracting top talent is just the first step; retaining them requires ongoing investment. For example, many young advisors might be excited to join a practice but have trouble envisioning how they will get to the point where they manage their own large book of business. Practices must establish clearer communication about career paths so that the next generation of advisors is aware of what they need to do to progress. This could come in the form of a handbook, virtual or in-person seminars, and ongoing check-ins.

More experienced advisors may have a lot to learn and gain from junior advisors as well. Many may have an interest in technological innovation, tailored portfolio strategies and personalized client experiences. Moreover, junior advisors naturally appeal to a younger investor pool, which is crucial as we prepare for the largest wealth transfer in history

Capturing Shifts in Investor Base

The investor landscape is also evolving. Millennials are entering prime wealth-building years, while Gen Z is emerging as a new investor demographic. This shift necessitates equipping the next generation of advisors with the skills and knowledge to capture and serve these client needs. As seasoned advisors plan for retirement, ensuring that their successors are equipped to navigate this changing landscape becomes crucial.

Research from the CFA Institute and FINRA Foundation indicates that more than half of Gen Z holds some form of investment, partly due to exposure through social media and investing apps. Given their inclination toward technology, younger advisors are well-positioned to capture this demographic. By engaging them on these platforms and showcasing the personalized value of advisory services, these junior advisors can secure a loyal client base for years to come.

Evolving demographics demand swift action from financial advisors. Modernizing tech platforms unlocks personalized service, innovative tools and 24/7 access. Similarly, equipping new advisors to discuss values-based investing, reflecting their goals and preferences, aligns with younger generations' priorities.

By coupling the institutional knowledge of older advisors with the fresh perspectives of junior investors and upgrading their tech stacks, advisory practices can maximize the value of their business before selling or passing on ownership. 

Scaling Engagement in a Shrinking Pool

Practices must also consider how to scale their client experience models to serve more clients than advisors have previously, given the anticipation of fewer advisors in the market. While the average advisor typically serves 120-150 households, that number may need to increase to 200-250 households. To compensate for this shift, advisors may need to leverage other partners, technology or outsourcing. 

While many may fear that technology will take the human element out of advising, in practice, successful implementation can relieve advisors and their staff of tedious tasks. That can enhance human connections by freeing up more time for them. From fintech supporting portfolio construction, risk tolerance assessment and performance reporting to tools aiding in business management, such as advisory fee billing and compliance software, advisors have options to consider when assembling a tech stack to maximize the value they deliver to clients. 

Additionally, outsourcing can reduce complexity and stress. Outsourcing the day-to-day management of all or a portion of clients' assets gives advisors the bandwidth to deliver on the other services their clients need. Plus, according to AssetMark's outsourcing study, advisors who do so experience higher career satisfaction and quality of life.

Advisors could also consider a sell-and-stay model, in which they sell their practice but remain with the buyer. This allows advisors to simplify their workload, receive benefits, maintain income, capitalize on upside potential and "take chips off the table." They could also serve as valuable mentors for young advisors, providing institutional knowledge to complement their fresh perspectives.

With a substantial portion of advisors nearing retirement and a modest influx of new talent, proactive planning is imperative for the industry's continued vibrancy. By embracing collaboration, adaptation and mentorship, financial advisors can navigate the succession gap with resilience, ensuring a seamless transition and a prosperous future for clients and practitioners alike.

Matt Matrisian is a senior vice president and head of client growth at AssetMark, a turnkey asset management platform for financial advisors.

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