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LPL Grabs Advisors With $700M From Osaic

News March 14, 2024 at 01:07 PM
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LPL Financial sign in San Diego

LPL Financial says it has recruited seven financial advisors, who work in five different teams and have combined assets of about $700 million, from Osaic (formerly known as Advisor Group).  

Based in the Minneapolis suburb of Maple Grove, the advisors making the move are Susan Anderson, Marie Henrichs, CFP, and Michael Matheson, CFP, of the M² Financial Group; Amy R. Holewa, CFP, of Holewa Financial; Paul Lyon, CFP; Jeff Schuler, CFP, of Schuler Financial Advisor Group; and Dan Pias. They have 170 years of combined industry experience.

"I have been watching LPL for some time now and have been consistently impressed by the company's advisor-centric commitment and their continuous investment in technology and business solutions," said Matheson, who has been an advisor for 35 years and worked with Osaic since 2005, according to FINRA Brokercheck.

After a meeting at one of LPL's headquarters, "the decision to move to LPL was really a no-brainer," he added.

According to the veteran advisor: "With LPL's practice acquisition and succession programs, we can grow our businesses and set the next generation of advisors up for success. Jeff has already brought his son, Payton, into the fold and Dan recently welcomed his son, Zach, to his practice as well."

This recruiting news comes about one month after independent broker-dealer LPL — which had 22,660 advisors and total client assets of $1.35 trillion as of Dec. 31 — said it was buying Atria Wealth Solutions for $805 million. Atria has about 2,400 advisors and ties to roughly 150 banks and credit unions managing some $100 billion of brokerage and advisory assets. 

As for IBD Osaic, it works with over 10,500 financial professionals and said late last year that it had struck a deal to buy Lincoln Financial Advisors and Lincoln Financial Securities, which include some 1,450 advisors. It just recruited Cohen Financial Services, now working with $165 million of assets and previously affiliated with Cetera Advisors, to its enterprise group — New Century Financial Group.

"We welcome Michael, Susan, Marie, Amy, Jeff, Paul, Dan and their teams to the LPL community and are honored to support the continued collaboration and evolution of each of their respective firms," said Scott Posner, LPL executive vice president, Business Development, in a statement. "We look forward to supporting each of these advisors for years to come."

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