A Medicare Plan Distributor Reacts to the State of the Union Address

Commentary March 08, 2024 at 12:45 PM
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What You Need To Know

  • The boomers are big voting bloc.
  • The president promised to protect Medicare and Social Security for them.
  • He also wants to expand the new drug price negotiation program.
Bloomberg photo of President Joe Biden

I listened to last night's State of the Union address with a great deal of anticipation. Not because I am inclined politically, but because, as all of us know, the way the winds of politics blow directly and indirectly impacts the ability of a financial advisor to properly advise the clients.

So last night, while others may have been waiting to hear about government directions for taxes, war or education, I was waiting to hear about baby boomers.

The Baby Boomers

Baby boomers are those born between the years 1946 and 1964, and, wait for this…. An estimate done by the Pew Research Center calculates the number of people in the baby boom generation in the United States as somewhere around 71.6 million people.

I also need to confess I am a baby boomer myself, of 1955 vintage.

Considering that the United States population is hovering somewhere around 330 million, we can agree that the baby boom generation has a potentially huge impact on elections.

The State of the Union address delivered last night was aimed squarely at the 70 million plus people in the baby boom generation. It was illuminating in terms of what it did say and what it did not say.

President Biden made it clear that he intends to keep Medicare and Social Security intact.

He also spoke at length about his intention to expand the list of prescription medications that Medicare can negotiate the price on to 50, from the maximum of 20 medications set by the new Inflation Reduction Act price negotiation program.

Commercial Coverage

The Medicare maximum out-of-pocket spending limit for prescription costs will be $2,000 starting in 2025.

The president proposed applying that same annual prescription drug spending limit on commercial health coverage.

There are two big problems with this:

  1. Congress would need to go along with that (and they are not looking for ways to add to the national deficit.
  2. In many areas, there is only a few carriers offering coverage in the commercial market, and they are not likely to go along with this idea either, but it sounds good when you are the president and you are making a speech.

Drug Development Subsidies

If I were president and I was making a State of the Union address, I would propose not allowing a U.S.-based pharmaceutical company to drastically reduce the cost of a medication when sold to a foreign country as compared to within the U.S. borders.

The way our system is arranged now, U.S. citizens are paying most of the research and development costs for new medications. Then, our Food and Drug Administration tests the medication for soundness before it gets sold in foreign markets.

President Biden. Photo: Bloomberg


Jerry Cohen (Photo: Jerry Cohen)Jerry Cohen is a broker in the life, health and Medicare supplement insurance markets. His office is in Port Jefferson Station, New York.

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