After 10 years in the wealthtech space, platform provider Advyzon just staged its first conference. The event, which took place last week in Phoenix, drew a sell-out crowd of 400-plus guests to its technology demonstrations, integration discussions and networking sessions.
Advyzon's "all-in-one" platform is now used by over 1,500 advisory firms, who — along with their custodial integration partners — are using its technology to drive efficiency, productivity and growth.
Started by the creators of Morningstar Office, Advyzon seems to be a shining star in today's technology landscape, as some larger rivals have gone on acquisition sprees and now need to reconcile their resulting debt, manage layoffs, deal with executive departures and tighten their belts. This gives firms like Advyzon a rare opportunity to expand their business and move up market.
At the recent conference, Advyzon announced the launch of Advyzon 3.0, a platform upgrade that promises added functionality, artificial intelligence, advanced automation and new mobile capabilities.
Because Advyzon is built on a single source code, its end-to-end features (such as CRM, portfolio management, reporting, trading, rebalancing and more) are tightly bound, creating a unified user experience. This contrasts with the idea of a "best-in-breed" model where advisors cobble together their favorite applications via data integrations and often end up with clunky, non-integrated workflows.
"We've saved every click that our users have been making over the last decade to find better ways to enhance the user experience," said Hailin Li, Advyzon's founder and CEO.
This data aggregation effort has resulted in dozens of terabytes of information that it is now tapping into with advanced AI capabilities to unlock even more efficiencies and productivity for advisors.
As Advyzon plays an increasingly influential role in the advisor technology ecosystem, the major custodians are coming to see that they need to be more integrated with the firm's offerings to stay on the forefront of advisor demand — and all were premier sponsors of the recent conference.
Apex Advisory Solutions recently announced a comprehensive custodial integration that lets Advyzon users open, fund and start managing new accounts directly from the platform, for instance.
