What Recruiters Are Saying About Cetera's New Growth Guarantee

Analysis February 27, 2024 at 02:41 PM
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What You Need To Know

  • Incoming advisors will see 38% faster growth versus peers, Cetera promises, or their affiliation fees will be refunded, up to $2,400.
  • The GrowthLine program provides a customized growth plan and marketing support.
  • While the growth guarantee is a relatively novel marketing tactic, it is unlikely to change advisors' affiliation decisions, recruiters say.