LPL Financial says it is launching an expanded high-net-worth services program for advisors.
The new offering means LPL's roughly 22,600 financial advisors can share an "elevated experience" and more personalized guidance with high-net-worth clients who require a more sophisticated approach to wealth management, according to the broker-dealer.
The news comes just one week after LPL announced its purchase of Atria Wealth Solutions, which has about 2,400 advisors and ties to roughly 150 banks and credit unions that manage some $100 billion of brokerage and advisory assets.
LPL's new HNW support services will be delivered by a dedicated team of subject matter experts with "deep experience across domains that high-net-worth clients need," Jen Hollers, senior vice president of planning and advice services, explained in a statement.
"We're making it easy for our advisors to be even more competitive in their markets and to acquire and retain relationships with high-net-worth and ultra-high-net-worth families," Hollers added.
