Planner Accused of Buying House With $2M in Client Funds

News January 26, 2024 at 05:12 PM
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What You Need To Know

  • The planner, based in Indiana, is known for his local TV and radio ads.
  • The cease-and-desist order also targets an advisor who was barred in the state.
  • ReJoyce Financial says it remains focused on its clients and plans to fight the allegations.

The Indiana secretary of state has issued a cease-and-desist order against an unregistered financial planner whom authorities accused of using over $2 million in client funds to buy a house, among other allegations. 

The secretary's securities division issued the order against Alexander Joyce, who allegedly induced several clients to enter into an investment advisor agreement with his firm without being registered as an advisor, and against his related business entities ReJoyce Financial and ReJoyce Wealth Management.

The order also named investment advisor Joel Parady, according to a press release Wednesday. Parady is listed in FINRA's BrokerCheck as a registered investment advisor and former registered broker.

Joyce, Parady and the named businesses were ordered to stop offering or engaging in investment advisor services and offering or selling securities, among other activities. The order petition indicates that Charles Schwab Corp. made a complaint to the secretary of state earlier this month on behalf of two Indiana residents who had recently become Joyce's clients through ReJoyce Financial.

Clients claimed they were drawn to Joyce's business because of television ads and his offering various financial services, the statement from Indiana Secretary of State Diego Morales said. Joyce, whose LinkedIn profile lists him as ReJoyce Financial's president and CEO, didn't disclose to the clients that he wasn't a registered investment advisor, the order petition says.

In meetings with the clients, Joyce represented that he would transfer their nearly $2.6 million in assets to a new JPMorgan Chase account. A state investigator learned the funds instead were transferred from the clients' Schwab account to a Chase bank account with Rejoyce Wealth Management listed as the account holder and Alexander Joyce listed as a signer, according to the petition.

More than $2 million of those funds were transferred to a title company to buy a home that was put in ReJoyce Wealth Management's name, the petition said, citing documentation.

"Joyce personally met with clients and discussed how their funds would be invested in 'structured' securities and that the funds would be placed in an account at JPMorgan Chase. By conducting business in this fashion, Joyce is alleged to have violated [the] Indiana Uniform Security Act, which requires all investment advisors and their representatives to be registered in order to conduct business in Indiana," the release stated.

Joyce also is alleged to have engaged in securities fraud and investment advisor fraud, according to the release.

Joyce, his two named businesses and Parady "engaged in a device, scheme, artifice to defraud by providing documentation and making misrepresentations regarding establishing of an investment advisor-client relationship and using that relationship to deprive clients of almost $2.6 million dollars," the order petition states.

At the time of the transactions, Joyce was engaged only as a solicitor for another investment advisory firm. A solicitor is someone who is compensated for referring business to investment advisory firms but does not advise clients or make investment decisions on their behalf, the office said.

Clients said they were "pretty sure" Parady attended at least one meeting, the petition says, adding that Parady owed them a fiduciary duty of care and never disclosed that Joyce wasn't a registered investment advisor and that the funds weren't transferred to JPMorgan Chase, among other key information.

In a statement provided to ThinkAdvisor on Friday, Joyce and the two firms said ReJoyce Financial "remains committed to providing outstanding service to all our clients. Despite the challenges posed by the recent allegations, we want to assure our clients that our commitment to their financial well-being remains unwavering."

Timothy Riethmiller, ReJoyce Financial marketing director, said, "We understand how the recent representations by the Indiana Secretary of State's office may cause concern for our clients. We are going to vigorously defend against those allegations. Our clients are of utmost importance to us, and we remain focused on safeguarding their financial interests." 

They have 45 days from the serving of the cease-and-desist order to request a hearing.

On Jan. 18, the Indiana Secretary of State Securities Division barred Parady from serving as an investment advisor representative, according to the U.S. Securities and Exchange Commission.

Four days later, he was discharged from employment at Howard Bailey Securities after being named as a party to the Indiana enforcement action "related to alleged conduct prior to his employment with Howard Bailey Securities," the FINRA and SEC records say.

Parady worked as a broker for Edward Jones for less than a year in 2019 and 2020, according to FINRA.

While the SEC indicates Parady has been registered with ReJoyce Wealth Management since Oct. 17, Parady's LinkedIn profile says he worked in various positions with ReJoyce Financial for 18 months ending in October 2023.

"As this is an ongoing investigation, the Indiana Secretary of State's Office does not have any further information to release at this time," a spokeswoman told ThinkAdvisor in an email Friday.

Indianapolis television station WTHR notes Joyce is well-known in the community because of his TV and radio commercials. 

Joyce has hosted "The Retirement Halftime Show," a financial infomercial, the Indiana Business Journal reports in an article appearing on The Indiana Lawyer's website.

Parady didn't immediately respond to a message sent to his LinkedIn account Friday.

Pictured: Alexander Joyce

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