Blackstone Inc. raised $1.3 billion for its first private equity fund for rich individuals, achieving one of the biggest initial hauls for a fund of its kind despite a delayed launch.
The cash pile, disclosed in a filing Monday, underscores the intensifying race among alternative investment firms to court private wealth as key sources of institutional money dry up.
Dubbed BXPE, the fund will invest in private strategies including startups, fund stakes and the buyouts that Blackstone Chief Executive Officer Steve Schwarzman is known for.
BXPE's structure has a different reach from some of the other firm's products for individuals, President Jon Gray told Wall Street analysts last year. It's targeting people who have at least $5 million to invest.
"The universe is a little more limited," Gray said when announcing the fund in October on an earnings call. "But I would say is still very large."
The Blackstone president is pushing to expand the $1 trillion firm's sources of money beyond big institutions.
It's competing with the likes of KKR & Co. Inc. and Apollo Global Management Inc. to woo the world's so-called mini-millionaires.
Across private equity, this class of investors — the world's suburban rich — could compensate for plateauing investments from endowments, pensions and other institutions.
The industry's overtures challenge conventional wisdom that financial advisers and individuals should seek out just stocks, bonds and index funds.
Private equity's pitch: Investors stand to get outsize returns if they forgo some ability to cash out — and are willing to pony up higher fees.
This premise will be put to the test as private equity moves downmarket and attracts more scrutiny.
