No private equity firm will ever come close to the pop culture domination Taylor Swift achieved this year. But that isn't stopping Blackstone Inc. from trying.
For its annual holiday video, an internal production that skirts the line between corporate self-promotion and self-parody, Blackstone goes all-in on its fandom for the singer and songwriter.
Welcome to the era of the corporate Swiftie.
The video is an annual tradition dating to 2018, giving executives the chance to have their "The Office" moment.
Often, the firm's investments are referenced. One year featured a cameo by Reese Witherspoon.
But Blackstone doesn't own a piece of Taylor Swift, and she's not in the video. Nor are her actual songs.
The Swiftie homageing began when President Jon Gray went to a Swift concert with his daughters.
