Here's How Much Money People Think They Need to Be Happy: Survey

News November 21, 2023 at 04:22 PM
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Fifty-nine percent of Americans, including 72% of millennials and 67% of Generation Z, think that money can buy happiness. The price tag: $1.2 million, according to a recent study from Empower, a provider of financial planning, investing and advice.

But only 17% of participants say financial contentment is about reaching a certain net worth.

Two-thirds associate a "return on happiness" with on-time bill payment and being debt free. About half say it is affording everyday luxuries without worry, and 45% cite owning a home. Half of respondents find contentment in spending on experiences with those they cherish and in optimism for what's next, including retiring on their own terms.

Still, roadblocks to happiness exist for many Americans. Seventy-three percent say they are experiencing financial stress. In the current environment, people estimate that they will have to delay their expected retirement by three years to age 63, on average, and by five years for those without a financial plan. 

Economic pressures such as inflation, rising costs, interest rates and student loans are dampening a sense of prosperity, Empower found. Half of people say they carry debt, and more than a third acknowledge that they could not handle an unforeseen expense of more than $500 without real worry.

According to the study, 73% of participants say their well-being is rooted in a sense of security of having a financial plan. Those with a more detailed financial plan are about three times likelier to report greater happiness in money matters.

"Every generation has grappled with questions of how to calculate financial happiness: hard work, a lot of planning, consistent savings and even a little bit of luck, in just the right measures," Carol Waddell, president of Empower Personal Wealth, said in a statement. "A spirit of financial confidence prevails with 7 in 10 saying they have clear financial goals and Americans continue to envision a bright future." 

The Harris Poll conducted an online survey in early August of 2,034 American adults, using data from the Empower Personal Dashboard.

Striving for Financial Happiness

Seventy-one percent of respondents in the Empower study believe that more money would solve most of their problems. For 32% overall and 37% of baby boomers, a gain of $15,000 would have a meaningful effect in their lives, boosting their sense of financial happiness for six months. 

A gain of $25,000 would have a positive effect for 42% of respondents overall and 50% of boomers, and a mere $5,000 would do it for 17%.

When it comes to salary, survey participants said they need $284,167 per year to be happy, with men's estimates much higher at $381,000 than women's at $183,000. Millennials put the number at $525,000 annually, Gen X at $130,000, Gen Z at $128,000 and boomers at $124,000.

Gen Z participants said they plan to retire at age 54 — up from age 49 just 12 months ago. 

The survey findings suggest that future generations may not be able to count on an inheritance boost for their savings. Two-thirds of respondents, and three-quarters of boomers, said they valued being able to take care of themselves more than they valued passing on wealth to younger generations.

According to the survey, 75% of Americans see work as transactional, and 64% said that if money were no object, they would quit their job tomorrow. Still, for 37%, saving for retirement is a top goal for the year ahead, and 67% believe that their employer has a responsibility to help with financial planning, especially for retirement with 401(k) options. 

Some three-fourths of workers said they would like to receive financial coaching to decrease financial stress. Moreover, 52% know what their financial goal is but do not know how to get there. Sixty-three percent of respondents ranked getting good money advice as a key determinant to financial happiness.

Many Americans define happiness by financial flexibility. Sixty-two percent of millennials said they are willing to spend $7 on a daily coffee because they enjoy it. Seventy-three percent of respondents said they would give up social media if that meant financial happiness.

A majority of those surveyed agreed that a boost in financial happiness would make people healthier overall. Among other things, they said it would generate more productivity/creativity at work, help build generational wealth, inspire people to pay it forward and help close the wealth gap. 

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