7 Things Annuity Executives Said About Q3

Analysis November 14, 2023 at 04:37 PM
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For U.S. issuers of retail individual annuities, the third quarter came and went without much of a fuss.

As political and geopolitical storms raged in the outside world, and the U.S. Department of Labor proofread its new draft fiduciary rule regulations for retirement savings rollovers, the tailwinds and headwinds merged to create relatively gentle breezes inside the individual annuity market.

Publicly traded issuers got through the conference calls they held to go over results for the quarter with securities analysts without much of a fuss.

Here's a look at seven things the executives of the companies said during the calls.

1. The difference between fixed annuity sales trends and variable annuity sales trends varies from company to company.

Ellen Cooper, the chief executive officer of Lincoln Financial, said fixed annuity sales there increased 23% between the third quarter of 2022 and the latest quarter, mainly because of product strategy decisions and distribution partner selection.

At some other companies, registered index-linked annuity contracts were hot.

Myles Lambert, the chief marketing officer at Brighthouse Financial, said the company's Shield family of RILA products has been doing well because consumers want some protection against market volatility but want to get back into the investment market.

Some asset flows are shifting from non-variable indexed annuities to RILA products, Lambert said.

LIMRA has reported that total sales increased 21% between the year-earlier quarter and the latest quarter, with non-variable sales increasing 38%, to $64 billion; RILA sales increasing 11%, to $13 billion; and traditional variable annuity sales falling 20%, to $13 billion.

The RILA and non-variable annuity increases and the traditional variable annuity decrease were all smaller than in the second quarter.

2. Insurers are happy with the current performance of their registered index-linked annuity contracts.

Jim Cracchiolo, the CEO of Ameriprise, said sales of RILAs and of variable annuities without living benefits were 18% higher in the latest quarter than in the third quarter of 2022.

Laura Prieskorn, the CEO of Jackson Financial, said "continued momentum in RILA sales" helped lead to a 6% increase in the company's retail annuity sales between the second quarter of the year and the third quarter.

3. New players are still entering the market for registered index-linked annuities.

Chris Blunt, the CEO of F&G Annuities & Life, said his company will be launching a RILA product through broker-dealers sometime in the first quarter of 2024.

4. The overall level of competition may be tolerable, and profit margins may be attractive, even in the RILA market.

At Corebridge Financial, CEO Kevin Hogan said the state of annuity distribution looks good.

"The way I would define the rationality of competition is what we're seeing as margins on new business, and we continue to see very attractive margins on the new business," Hogan said.

He described indexed annuity margins as being "extremely attractive."

Equitable CEO Mark Pearson expressed satisfaction with profit margins in the RILA market, in spite of reports of new players jumping into that market.

"It's still the case that it's sort of eight players in the market there against nearly 50 players in the fixed annuity market," Pearson said.

Equitable has heard of the new entrants, "but, at the moment, we don't see them," Pearson said. "Pricing remains very, very strong."

5. Some companies still like the market for multi-year guaranteed annuities.

Earlier this year, some executives at insurers and insurance company owners seemed to imply that the market for annuities that guarantee a fixed rate of return for a specified number of years was too competitive.

This quarter, no one had bad things to say about MYGA contracts, and Charles Lowrey, the CEO of Prudential Financial, noted that his company had introduced the Wealth Guard MYGA contract.

6. Insurers seem to be comfortable with surrender levels.

In the past, rapid increases in interest rates have caused consumers to trade fixed products with low rates for variable products or for fixed products with higher rates.

In some cases, those kinds of asset flows have caused problems for financial services companies.

Securities analysts frequently asked about annuity contract surrenders during the latest round of earnings calls.

Company executives said they were happy with asset retention levels.

At Jackson, for example, Prieskorn said policyholder behavior has been in keeping with the company's expectations,

"We've seen a little bit of an uptick in variable annuity surrenders, but that would be kind of natural with the rebound in the equity markets," Prieskorn said. "That's naturally part of that dynamic behavior that I think we would typically expect and include in our modeling."

7. Annuity holders and their contracts are getting older.

Prieskorn pointed out that one reason for annuity assets to flow out is one that insurers have known about all along: Time is passing.

Some assets have been flowing out of variable annuities, in agreement with company expectations, simply because of the aging of the company's book of annuities, Prieskorn said.

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