Prudential's Falzon Calls for Regulators to Care About Product Access

News September 21, 2023 at 03:50 PM
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The second-in-command at a U.S. financial services company with $1.4 trillion in assets says regulators have to do more to help life insurers protect ordinary people.

Rob Falzon, vice chair of Prudential Financial, speaking Wednesday at KPMG's 35th Annual Insurance Industry Conference in Orlando, Florida, talked about the devastating gaps in life insurance and retirement savings facing Americans.

Regulators are right to have concerns about protecting policyholders' rights and keeping insurers solvent, but "they need to expand the lens of what consumer protection means," Falzon said.

If insurers can earn a profit only by selling complicated, expensive, very safe products to the rich, "you're only solving half the problem," Falzon said. "Products have to be available on the market."

What It Means

Falzon sees regulators' moves pushing insurers to focus on high-net-worth customers and to do less than they should to support moderate-income American workers.

The Conference

KPMG is one of the Big 4 accounting firms.

Speakers at its insurance conference sessions talked about subjects such as artificial intelligence; what insurers are spending to implement the new Long-Duration Targeted Improvement benefits obligation reporting rules (in some cases, more than $100 million); and mergers and acquisitions (which, for now, mostly aren't happening).

Speakers also talked about the U.S. Securities and Exchange Commission's new executive bonus clawback rules. In some cases, under the new SEC rules, insurers that restate their earnings may have to get part of up to three years worth of bonuses back from their executives.

Sessions were streamed live on the web.

Falzon's Session

Falzon appeared at the start of the conference during a general session.

He pointed out that, after adjusting for unusual factors, growth in both life insurance premiums and annuity sales has been flat over the past decade.

Life insurers are growing about only half as fast as the economy as a whole, and they accounted for just 0.5% of S&P 500 market capitalization in 2022, down from 1.8% in 2008.

Life insurers produced about 60% of their earnings-per-share growth by buying back their stock, rather than by increasing earnings, and the actual number of life insurance policies sold in 2022 was the lowest in 50 years, Falzon said.

"We're selling a small number of policies with higher notional amounts, to an increasingly high-net-worth clientele, and increasingly complex products to meet the needs of that clientele," he added.

Meanwhile, he said, ordinary Americans face a $12 trillion life insurance death benefits gap and a $135 trillion retirement savings gap.

"The biggest risk we face is the risk of relevancy," Falzon warned.

He suggested that life insurers can recover by making better use of technology, including AI systems, and by improving distribution.

But he argued that regulators need to play a role by avoiding the urge to make solvency and distribution rules so conservative that only a very expensive product aimed at high-net-worth clients can comply with the rules.

The Younger Boomers

Members of the baby boom generation were born from 1946 through 1964. This year, the oldest turned 77, and the youngest turned 59.

Efforts to create private-sector solutions for the younger baby boomers are probably too late, Falzon said.

"They're really in trouble," he said. "They will need to extend their work lives, very clearly."

They will also have to adjust their standard of living, and the government will have to find ways to help them, he predicted.

But there's still time for the government to help younger workers by, for example, requiring employers to offer retirement plans and to opt workers into contributing to the plans.

Private Equity Players

Falzon pointed to a need to focus on the activities of the private equity firms that have been investing in the life and annuity sector, rather than on focusing on types of owners or specific companies, as an example of a way regulators can support life and annuity industry growth.

In some cases, the new private equity players could be pursuing bad strategies, but, in general, they seem to be bringing badly needed capital and valuation ideas into the insurance, he said.

He noted, for example, that Prudential has found that when it taps the private equity insurer sector through reinsurance deals, it can get much better prices from the private equity firms than public investors give Prudential on Wall Street, partly because private equity firms focus more on cash flow and fundamental economics, and less on short-term fluctuations in net earnings.

Robert Falzon. Credit: Prudential

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