Orion Advisor Solutions on Tuesday used the Future Proof conference in Huntington Beach, California to reveal the key feature of its integrated technology suite: an artificial intelligence-driven portfolio comparison tool.
The tool combines behavioral finance with AI and enables advisors to "deepen client relations at scale by evaluating scenarios and making decisions like never before," according to Orion.
Noting that the feature was part of the "longstanding vision" of Eric Clarke, Orion founder and CEO, the company said it will officially launch at its Ascent 2024 conference, March 12-15 in San Diego. Orion said in May that Clarke will be retiring by the end of this year.
In November, Orion's portfolio comparison tool will be made accessible to select advisor beta groups. By Ascent 2024, the tool will be open to all advisors using Orion Advantage, it said.
At Future Proof on Tuesday, Clarke; Dr. Daniel Crosby, Orion chief behavioral officer; and Mike Wilson, technology executive vice president, demonstrated how fiduciaries can leverage a combination of AI and BeFi to "cultivate richer, more impactful customer engagement" using Orion's new tool.
"I do believe it is quite significant," Timothy Welsh, CEO, president and founder of Nexus Strategy, who attended the session, said by email on Wednesday. "The session was packed, standing room only, so it definitely resonated with advisors."
