You always need new prospects. You're a customer for many people and businesses. You contribute to their bottom line or represent future revenue. They should know who you are, what you do and why you're good. If you politely bring up how you can help them, and they decline to talk about that, that's fine. But, when you don't ask, you're making the decision for them. Shouldn't they have the opportunity to become a client, as well as the opportunity to say no? Let's consider 10 categories of prospects who may already be providing goods or services for you. Credit: Shutterstock
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