6 Ways to Make a Friend a Prospect

Friends can be great clients, but bringing up the subject can be awkward. As an advisor in New York once observed, "They may want to do business for a long time, but the thing they haven't figured out is why they need you." A good strategy is not to directly ask for business, but, instead, to offer help. Asking if you can help is a low-key way to turn a friend into a prospect and, possibly, eventually, a client. For a look at six ways to do that, see the gallery above. Credit: mavoimages/Adobe Stock