Constellation Launches AuguStar Annuity Business

News July 19, 2023 at 03:20 PM
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Constellation Insurance today said its new AuguStar insurance business will sell a full line of individual annuities, not just life insurance.

Constellation — the company that acquired Ohio National in 2022 and promised to invest $500 million in reviving it — said the AuguStar Retirement division will write non-variable indexed annuities, multi-year guaranteed annuities, traditional variable annuities and registered index-linked annuities.

AuguStar Retirement will distribute the annuities through banks and broker-dealers as well as through independent market organizations' networks of retail agents, the company said.

Cliff Jack, the CEO of AuguStar Retirement, said the division aims to sell products that consumers can trust and understand, using technology to automate processes as much as possible. "We want to offer an exceptional experience for both the financial advisor and the consumer," he said.

What It Means

Life insurers, their rating agencies and their regulators may have concerns about insurers' ability to manage investment risk, but many players are still eager to offer your clients income protection.

The History

Ohio National was founded in 1909 and built a large, respected life and annuity business. The company was a major player in the U.S. individual variable annuity market.

Because of Ohio National's strong variable annuity sales, the company ended 2015 with 87.5% of its assets associated with customers' separate accounts, according to a financial examination report posted by the New York State Department of Financial Services in June 2022.

The separate account activity was "mainly generated from the variable annuity guarantee block of business, which has been increasing each year, and exposes the company to additional risks," according to officials' summary of comments included in a previous examination report based on the 2015 results.

Company examiners recommended that Ohio National consider limiting its exposure to variable annuity risk.

Ohio National responded by announcing in 2018 that it would stop selling individual variable annuities and stop paying trailing commissions to the agents who had sold the annuities.

Agent groups sued over the trailing commission cuts but had trouble fighting the commission cuts in court.

Constellation agreed to acquire Ohio National in 2021 and completed the transaction a year later.

Constellation ended 2022 with $34 billion in assets and backing from two large Canadian pension asset investment groups, the Caisse de Dépôt et Placement du Québec and the Ontario Teachers' Pension Plan Board.

The company announced earlier this week that it's changing Ohio National's name to AuguStar and introducing a line of individual life products that will be sold through independent marketing organizations and retail agents.

AuguStar Retirement

Jack, the AuguStar Retirement CEO, worked for a large annuity issuer, Jackson National, from 1995 through 2015. He was head of retail at Jackson when he left.

After Jack left Jackson, he was the CEO of Capital Tide, a real estate investment company in the Denver area.

Several other new AuguStar Retirement executives have also worked for Jackson.

AuguStar Retirement will have administrative operations in Cincinnati and regional sales and marketing hubs in Denver and Nashville, Tennessee.

Reactions

Sheryl Moore, an annuity market analyst and data provider at Wink, said she has known the top AuguStar managers for years.

"I have confidence that they will regain the trust of distribution," Moore said.

Clifford Jack. Credit: AuguStar

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