3 Client Beliefs That Can Trip Up Advisors

Commentary June 08, 2023 at 01:46 PM
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My parents were married for more than 50 years before my father found out that my mother still owned an apartment in Queens, New York, that she had bought decades earlier with her sister. It wasn't something she was hiding from my father, just something she considered her own business. And that was how they had always approached their finances.

My mother's views on financial privacy are a byproduct of the culture in which she was raised. She grew up in Colombia, where a lack of confidence in financial institutions is widespread and where, at one time, the government held 50% of the banking system's assets.

The country also endured decades of political violence, starting with a ten-year civil war that began in 1948, the repercussions of which rippled throughout Colombian society for decades, engendering an atmosphere of political uncertainty and unpredictability in the financial market. People found security not in banks but rather in cash loans between family members and by owning real estate.

The story about my mother illustrates how one's nationality or culture can play a significant role in their view of financial matters. Sometimes a parent's or grandparent's upbringing combined with nationality or cultural background can shape the generational views about money within a family.

Indeed, attitudes about money are imprinted on us in childhood and can lead to unconscious financial behavior as adults.

For example, people who grew up in the Great Depression or World War II, or who are the children of survivors of that era, may have a scarcity mindset and believe in saving every penny and never spending on "little luxuries." This way of living might strike today's younger generation as hoarding and eccentric, but it stems from attitudes imprinted in childhood.

I once heard a story of a wealthy woman who, when she was young, would find clean but used clothing in her closet on visits home from college. It turned out her mother, a member of the "Greatest Generation," was in the habit of picking usable items out of other people's trash — not because she couldn't afford new clothes, but because they were still "good" and wearable.

Many times, people's behavior as adults derives from what they experienced as children. I've seen this come into play often in my work with clients as well as in my own family. In my own case, because I grew up seeing how my parents had addressed finances when I first got married, I was not ready to share everything with my own husband.

It took me some time to adjust and to get to the point where we file our taxes jointly, know how much is in our retirement accounts and make major financial decisions together. One of the hardest things for me was to let go of my individual accounts, which were labeled "payable on death" to my mother.

My personal background and culture have shown me how important it is for financial advisors and trust and estate planning professionals to fully understand the imprinted beliefs that may be driving their clients to make certain decisions. Being able to do so will not only create a better understanding of the client's needs, but also create a more thoughtful estate plan.

Here are three common cultural stumbling blocks that wealth and financial advisors should be aware of:

1. Money is not to be discussed.

This is a common belief in many cultures. Money and financial situations are private so as to not appear boastful or a target for borrowers. For example, I have a relative who resides abroad, yet her mail is sent to me because she doesn't want anyone to know her business.

Money is something that might not even be discussed between spouses, as in the case of my own parents. In my time as an estate planner, I have had several situations where one spouse didn't want the other to know that she had her own bank account.

It's important for advisors to be cognizant that some clients are unwilling to disclose all of their assets even to their spouses.

Such a situation makes estate planning considerably more difficult. Viewing your married clients individually rather than as one marital unit through one-on-one discussions will help you achieve the complete financial picture which is critical in estate and tax planning.

2. Birth order dictates financial responsibility.

Although primogeniture — where the oldest son is entitled to the entire estate — no longer holds sway, the vast majority of the time, it is the eldest male child who is designated as the person to handle the financial affairs of elderly parents.

But those traditional assumptions may not always offer the best solution. It is important for advisors to ask clients why they feel that this specific child should be placed in the position of financial agent. Sometimes the most financially responsible family member may be another child or even another relative, but you won't know if you don't ask.

That brings us to the third point.

3. Caregiver bias is significant.

In many families and cultures, gender and marital status affect who is designated as the caretaker. I have been an estate and tax attorney for almost two decades. It was typical for elderly clients to appoint a son, usually the oldest, as the agent under financial power of attorney and a daughter as the agent under a living will.

The assumption that a female relative will be the caretaker of elderly parents is something that cuts across ethnic and cultural boundaries. Unmarried women are even more likely to be expected to be the caretaker than those who are married.

Consider challenging this assumption through questions. As with financial matters, it is important for advisors to ask, "Why this person?"

Further, advisors should be empathetic and aware that a client may not want to discuss the need for a health care power of attorney because it is too uncomfortable a subject.

Asking the client questions and giving examples of the role of a health care agent will shed light on who would be in the best position to serve in this role.

Understanding the role of cultural factors and imprinted beliefs in clients' financial decision-making is crucial for financial advisors and estate planners. By recognizing and addressing these influences, advisors can develop a better understanding of the client's needs and create more thoughtful estate plans.

Effective communication, empathy, and asking the right questions will enable advisors to navigate these cultural stumbling blocks and provide appropriate, comprehensive and tailored financial and estate planning advice.


Leslie Heffernen, JD, LLM (tax) and CPA, is managing director of Fiduciary and Legal Services at Pitcairn, a multifamily office with $7 billion in assets under management. 

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