Avoid These Mistakes When Going Independent

Q&A June 05, 2023 at 03:27 PM
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Caitlin Douglas

Registered investment advisor tuck-ins are on the uptick, as many independent advisors seek to ambitiously expand from coast to coast.

"The independent movement is now reaching a more mature state. A lot of CEOs of larger [RIA]s want to become wealth management boutiques and no longer one-office [shops]. They want a nationwide presence," Caitlin Douglas, director of transition services at Dynasty Financial Partners, tells ThinkAdvisor in an interview.

Further, "tuck-in deals seem to be getting larger and more complex," she says.

Not only that, but "billion-dollar-plus teams … starting their own RIAs are more the norm now," Douglas says.

Meanwhile, advisors new to independence and becoming entrepreneurs need "to step up and be a leader," she says.

A big change in transitioning is tech capability that makes the process fully digital, or paperless, she notes.

This improvement was on the way but was expedited by the pandemic lockdown, when business meetings weren't possible, and in many instances, were undesired.

A typical transition takes four to six months and another 60 to 90 days once client assets are transferred to the new firm, Douglas says.

Advisors on Dynasty's platform are supported by a wide range of services, from back-office responsibilities to investment banking.

The St. Petersburg, Florida-based firm also helps with marketing and branding, finding and building out office space and posting job openings.

In the interview, Douglas, who previously was director of client services at Keeney Financial Group and a wealth advisor at Integrated Financial Solutions, reveals the biggest mistake a transitioning advisor must avoid to prevent a "premature" launch.

Douglas also emphasizes preparing for inevitable "surprises" out of one's control by being sure to craft a Plan B.

ThinkAdvisor recently interviewed Douglas, who was speaking by phone from Baltimore, where she is based.

The biggest transition challenge? "Having to juggle all the things that need to be done in order to launch [the new] firm quickly and seamlessly," Douglas explains.

Advisors "have their day job — and on top of that, they have the job of transition," she says. "A good partner … help[s] take the burden from them."

Here are highlights of our interview:

THINKADVISOR: Is the trend of wirehouse breakaway brokers as strong as it was prior to the pandemic?

CAITLIN DOUGLAS: We're still seeing several. But what has definitely been on the uptick and an absolute trend is existing RIAs that are tucking in underneath other RIAs and advisors leaving the wirehouses, or other firms, tucking in underneath existing RIAs.

So there are more tuck-ins and more acquisitions — more and more [merger and acquisition] deals. The tuck-in deals seem to be getting larger and more complex. Often [the acquiring RIAs] have multiple offices.

So the biggest change is toward the tuck-in model.

Also, billion-dollar-plus teams going fully independent and starting their own RIAs are more the norm now.

Why are so many financial advisors going the tuck-in route?

The independent movement is now reaching a more mature state. A lot of CEOs of the larger [independents] want to become wealth management boutiques and no longer one-office [shops].

They want a nationwide presence and feel the fastest way to grow is with acquisitions and tuck-ins.

What are the biggest mistakes advisors should avoid when transitioning from a large firm to independence?

The biggest mistake is not keeping their circle of trust small. They have to make sure to keep in the loop only the people that need to know about their planned departure from their current firm.

If they're speaking to their spouse about it and then more family members, all of a sudden that circle can become pretty big.

Therefore, it would become much easier for their current firm to find out they're leaving. [That means] having to accelerate their launch date timeline significantly and launch prematurely.

Any other major mistakes to avoid?

Making [wrong] assumptions. For instance, some advisors might think that certain investments aren't available in the independent space — but they certainly can be.

So if I'm an advisor at a large firm and have my clients invested in particular alternative investments or mutual funds, say, and my assumption is that I won't be able to get those if I go independent, the reality is that you can get pretty much anything on the independent side, I believe.

[Advisors] are surprised at the wealth of investment opportunities.

How can advisors limit the number of negative surprises that can be encountered when transitioning?

Preparation is key. The biggest surprises typically come within the advisor's book of business, meaning that it hasn't been fully vetted from an asset or a complex account standpoint, particularly by the custodian [whom] the advisor chooses.

Making sure the book is properly vetted across the board is absolutely key to avoiding major surprises [resulting in, say] a delay of transferring assets.

We try to avoid as many of those as possible, whether they [involve] real estate or legal or HR. We try to make sure everything is buttoned up.

Any other potentially unpleasant surprises?

Surprises usually come from things that are out of your control. Sometimes it's real estate or supply-chain issues, or permits that need to be pulled.

One surprise might be that you're anticipating to be up and running in your new office on a certain date, but because of reasons outside your control, that date gets pushed back a month or two.

How does the advisor cope with that?

It's really important to have a Plan B. Secure temporary space, maybe, until your permanent space is ready, so that you don't delay the timing of your launch.

The key is that when these surprises do pop up, having a partner — the custodian, especially, and [a company that provides tech and other support] to help get the answer and correct the problem is absolutely necessary.

What should advisors keep in mind when choosing a custodian?

One certain thing is how the advisor's client base is going to react to one custodian versus another. For instance, would it react negatively or positively if they heard you were [using] Fidelity?

We help with choosing a custodian, but we're custodian-agnostic.

It's always the advisor team's choice as to what custodian they feel they can partner with best.

For many advisors, going independent is the first time they've run a business. Some are overwhelmed. How do you help them?

You need to be the right person and the right [type of] entrepreneur going from an advisor to a CEO.

We have a program, "Advisor CEO," that has executive coaching to help advisors realize how different their role is: They're no longer an employee of a large financial services firm — they're running their own company with employees that are looking up to them.

So they need to step up and be a leader.

We put the advisors in touch with one another. They form small groups that, for example, work on how to retain talent and [execute] M&As.

Did the pandemic lockdown bring any positive changes to the transition process?

There's been a drastic change: the ability to execute a fully digital [paperless] transition from start to finish.

We've transitioned several teams with not one piece of paper involved in the entire process.

The industry was leaning toward this, but the pandemic was obviously a catalyst because you weren't able to sit down and speak face to face to sign the paperwork.

All that was put on fast-forward with the pandemic.

What's an advisor's greatest transitioning challenge?

It's probably during the pre-launch process: They have their day job — and on top of that, they have the job of [transitioning].

They're having to juggle all the things that need to be done in order to launch their firm quickly and seamlessly.

So to allocate their time [efficiently], they need to have a good project manager and a good partner to guide them through, give them advice and help take the burden from them.

(Pictured: Caitlin Douglas)

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