12 Ways Empathy Helps You Sell Insurance

People do business with people they like. If they can relate to you, they feel you can better understand their situation than an anonymous caller. Today, people have the option of eliminating the human element and buying online. You want to demonstrate empathy, something a voice prompt system or chatbot cannot offer. Let's assume you are following up a lead or a referral. For 12 ideas about how to show that you provide something a bot can't deliver, and that you're committed to helping clients reach their goals, see the gallery above. (Image: pathdoc/Adobe Stock)