We're in May, and it's another "insurance month." There's yet another product to remind people to consider.
I know what you're thinking: Where do I fit *this product — disability insurance — in?
I'm with you: Not every product is always right for us, our business model or our clients,
But disability insurance is a product worthy of attention.
Your Clients: The Acrobats
Your clients might feel as if every day in the office is a kind of high-wire act.
Disability insurance can be the safety net.
Just as a safety net catches and protects acrobats when they fall, disability insurance catches and protects individuals when they are unable to work due to a disability.
The safety net provides a sense of security and peace of mind, knowing that there is a backup plan in case of an accident or unforeseen event.
Similarly, disability insurance provides a financial safety net, protecting the insured's income and financial stability in the event of a disability.
So how does "Disability Insurance Month" fit into your marketing plan, and why should you consider selling this product?
Lloyd Lofton is the founder of Power Behind the Sales and the author of 
