Raymond James Targets $2T in Assets

News April 24, 2023 at 02:48 PM
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After topping about $1 trillion in assets under administration on Dec. 31, Raymond James is now targeting the $2 trillion milestone for its advisors — a goal it hopes to reach by 2030.

This plan was explained Monday by Scott Curtis, president of the Private Client Group, during the opening  session of the firm's 2023 Elevate Conference in Orlando, which is bringing together several thousand independent representatives this week.

During the presentation, Curtis highlighted the opportunities and challenges facing the business amid a shifting economy and rapidly changing advisory landscape. He also affirmed that Raymond James is not looking to make any major changes to its approach to the advisory business.

Curtis was particularly emphatic that Raymond James won't be developing a direct-to-consumer business model to accelerate or mitigate the cost of growth. He also noted that the firm is aggressively pushing back against the Department of Labor's proposed rules that would change the way firms classify independent contractors versus employees.

"We aren't going to be changing our approach to reach this ambitious milestone," Curtis said. "Nobody on the executive leadership team believes we should back away from our multi-affiliation model. We believe we can hit $2 trillion in AUA by attracting, enabling and digitally empowering advisors across our affiliation models."

The firm's Private Client Group included nearly 8,700 advisors as of Dec. 31, roughly 5,070 of whom are independent advisors and about 3,630 of whom are employees.

Roughly 57% of the group's assets under advisement are now being served via a fee-based arrangement.

Slightly over half of its overall asset growth over the past few years has come from market appreciation, Curtis said, while the remaining 40% has come from acquisitions and recruiting. About 6% of the recent jump in assets has come from organic growth.

"We will continue to embrace the fact that all of you here at Raymond James own your own businesses, and you own your client relationships," the executive said. "We will continue to support you no matter how you engage with us. You will continue to decide how to utilize our services."

Texting, Other Tech Issues

Raymond James will continue to prioritize advisor technology that can help boost client service efficiency, Curtis explained, which is seen as key to the firm's efforts to reach its main growth targets. He also spotlighted the firm's recent rollout of a compliant client texting solution, noting that more than 70% of its reps are already using this tool.

Following Curtis' remarks, a spokesperson for the firm confirmed that its technology budget has grown to $700 million in 2023, up from $500 million last year.

Though he didn't explicitly mention the charges brought by regulators earlier this year against the firm (and rival LPL Financial) for text-based communication recordkeeping issues, he repeatedly told the group that "texting is a serious matter."

"My hope is that the 30% of you who aren't using the solution will either download the app or that you aren't texting your clients," Curtis said. "Sooner or later, the regulators will come to your office."

Curtis closed the opening session by emphasizing the firm's expanding capabilities in  alternative investments and investment banking, and he urged reps to consider all the ways they may be able to attract and retain wealthy clients.

According to the executive, the recently introduced Private Wealth Advisor Program has already certified a sizable group of advisors. He noted that the designation program delivers "holistic and rigorous training experience that equips advisors to effectively attract and serve high net worth and ultra-high-net-worth clients."

(Pictured: Scott Curtis of Raymond James)

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