Advisors Are Leaving a Shocking Gap: Howard Sharfman

Q&A April 03, 2023 at 04:31 PM
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Howard Sharfman hopes you warn clients about the need for disability insurance.

Sharfman, senior managing director of NFP Insurance Solutions, a large insurance distributor, says advisors should picture a business owner with commercial equipment that generates $2 million in revenue per year.

"Don't you think they would make sure that machine is insured properly?" Sharfman asks.

Sharfman says clients should protect their capacity to earn $2 million per year as carefully as they would insure the high-revenue machine.

Sharfman has a bachelor's degree from Babson College. He started out in insurance as an agent at MetLife, and he has worked for NFP and predecessor companies since 1995. He last talked to ThinkAdvisor about the implications of Secure 2.0 for long-term care planners.

He answered questions via email about how he sees the individual disability insurance market now. The answers have been edited.

THINKADVISOR: What is NFP doing in the disability insurance market?

HOWARD SHARFMAN: NFP has extremely strong ties with the entire disability insurance marketplace and would be considered by the carriers as a critical broker. We have a significant presence in the group, individual, executive and high-limit DI markets.

In the individual, executive and high-limit DI markets, we typically work with executive and specialist occupations, in addition to working with athletes, sports teams and entertainers.

NFP works with all critical providers, including Principal, The Standard, MassMutual, Guardian, Unum, Ameritas, Mutual of Omaha and Lloyds Underwriters.

How does the high-limit disability market work?

The "standard" markets for DI will typically issue up to $20,000 to $25,000 in monthly benefit, on top of existing group coverage, which typically provides from $10,000 to $25,000 of coverage, depending on the company size and executives' income.

For executives still capped by the first layer of group coverage and the second layer of individual coverage, there is additional high-limit coverage available.

High-limit coverage can offer $50,000 to $200,000 per month in additional coverage, and larger monthly benefits additions may be available for individuals with contracted income over $10 million annually, such as athletes and entertainers.

Generally, high-limit policies have benefits periods of five to 10 years.

This is sometimes also supplemented with a lump sum amount, from $1 million to $5 million, if the disability persists to the end of the benefit period.

How does competition look in the individual DI market?

There are fewer providers than there were 10 to 15 years ago. But it's a competitive market that must be shopped to make sure the client obtains the best coverage at the right price.

In the white-collar classification and the various medical specialties, there are a subset of different carriers that specialize in the market.

Where do the applicants come from?

Most disability insurance sales are "advisor-driven," whether the transactions start with an accountant, financial planner or general insurance agent doing a risk analysis.

Bankers, wealth advisors and attorneys have also been leading referral sources. Insurance agents who do not deal with DI are an additional referral source.

This has been consistent over the years, along with outreach to referrals from existing clients.

Certain carriers, with their own field force, target certain professional groups and work based on referrals from one client to the next.

That said, we find it shocking how few financial professionals and wealth managers speak to their clients about disability coverage.

In most cases, the client's ability to get up and go to work is their most valuable asset and needs to be protected by disability coverage. This is true at least until the client would be considered self-insured.

We always try to teach wealth advisors how important disability and long-term care are to a client's financial success.

What's been happening to the level of demand for disability insurance?

The COVID-19 pandemic has had a big impact on the awareness of what benefits people do and do not have. Many have taken a close look at their benefits for the first time. They seem more disposed to consider additional protections.

Market turmoil has also shown that the idea of "self-insuring" may not be the best idea because bad things don't always happen when the market is high.

Inflation also means existing assets will not stretch as far.

How has the market for high-limit DI changed?

As incomes increase, the need for this type of coverage increases.

In addition, as expenses increase, there is a need for this type of coverage.

Finally, within companies, we are able to negotiate higher, guaranteed issue limits that make it easier for executives or professionals to purchase coverage without underwriting.

At many law firms, CPA firms, consulting firms and financial firms, this coverage may be considered an essential and critical part of the benefits program.

What kind of effect has the COVID-19 pandemic had on disability insurance underwriting?

Insurers' underwriting practices have evolved since COVID. There's greater reliance on MIB records, prescription checks and medical records, along with phone interviews. For those who are healthy, that has dramatically shortened the underwriting cycle.

Carriers seem to be more aware of the essential information they need and are requiring only essential medical and financial information.

However, medical offices and their record services have gotten slower to respond to records requests, as staffing shortages and remote work have had a negative impact.

Clients who have not seen their doctor since before the COVID pandemic started may be asked to have a physical exam before coverage is issued.

Pictured: Howard Sharfman. (Photo: NFP)

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