New York Life has picked the New York Yankees to help it reach a broad, diverse group of consumers.
The New York-based, policyholder-owned life insurance and annuity issuer announced this week that it will be the Yankees' official life insurance partner.
The Yankees will put New York Life signage on the outfield walls at Yankee Stadium, and the company will sponsor a program that provides digital certificates for each fan who is attending a Yankees game for the first time.
New York Life will also organize events for clients and agents at the stadium.
