Consumers Are Anxious About Taxes: J.D. Power

Research March 23, 2023 at 10:45 AM
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As this year's tax season approaches its April 18 deadline, 76% of American bank clients say they have concerns about their taxes, and 21% say they are more anxious than usual this year, according to J.D. Power's March Banking and Payments Intelligence Report, released Thursday.

J.D. Power highlighted this finding because many customers use their tax refunds to bolster their finances. In fact, it found that just 33% of respondents are financially healthy, while 41% are vulnerable and may need help this tax season.

The firm measures consumers' financial health as a metric that combines their spending/savings ratio, creditworthiness and safety net items such as insurance coverage. It places consumers on a continuum from healthy to vulnerable.

The level of customers' tax concerns in March was virtually unchanged from the February report, as was the overall level of inflation recognition and the percentage of respondents who said the price of goods is rising faster than their income.

The new report is based on responses from 4,000 retail bank customers nationwide to a survey fielded in February.

Tax Anxiety

According to the report, nearly half of customers complete their taxes themselves, 38% by using software and 10% without software, while 35% use a service or a preparer. The 45% of respondents who are stressed and the 43% who are overextended are more likely to use software to complete their taxes themselves.

The financially healthy customers are most likely to use a preparer.

J.D. Power found that 20% of customers fear they will owe more than planned, and 16% worry that they may not get a refund. Both scenarios would represent a big financial setback for customers, many of whom rely on the liquidity to help them meet existing expenses or pay down debt, the report said.

Younger customers in particular were also concerned about operational aspects of tax preparation, such as missing a deadline or making an error.

Half of bank customers said it is somewhat of a burden to make their tax payment, while for 17%, it is an extreme burden. Of those who have a tax repayment, 35% said they had saved for this contingency, and 34% said they would withdraw money from other savings.

On a less positive note, 21% of those who have tax repayment are creating new debt by borrowing from a friend, 11% are asking a family member for money and 10% are taking out a loan. Another 9% are unsure where they will get the money for tax repayment.

Need for Guidance

As customers contend with anxiety around their taxes, banks are hoping to step up and help guide their customers, according to the report. Some fintech firms are rising to meet this challenge, helping banks install solutions that help their customers make tax-savvy decisions all year long.

That said, just 38% of survey respondents said they have received any offer of assistance or guidance from their primary bank on how to prepare their taxes, while 12% have received three or more types of messaging from their bank.

Assistance can take several forms, including tax preparation resources, how best to use a refund, how to save for a tax bill and how estate planning can reduce the bill.

The market for such guidance is robust, according to the report. Forty-six percent of vulnerable customers and 61% of stressed ones said they did not know whether they had received tax advice from their banks. This shows that banks must find a way to be more proactive and clearer in their messaging, J.D. Power said.

According to the report, there is room for both more traditional and fintech firms to offer services that could be advantageous to customers and their financial institutions. Consider that 9% of customers under 40 say trusting their preparer is their biggest tax worry, compared with 3% of people over 40.

(Image: Shutterstock)

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