Kitces.com will provide its educational content to all advisors in the Paraplanner Academy program as part of a partnership with Simply Paraplanner that was jointly announced by the organizations on Monday.
The new partnership will provide Kitces.com's advanced financial planning educational content, including its Nerd's Eye View blog, Kitces on-demand webinars, Office Hours and original Kitces Research white papers to Simply Paraplanner advisors.
The content will help the advisors fulfill their annual continuing education needs for the CFP, CPA, enrolled agent and other professional designations and licenses.
Simply Paraplanner advisors will also get discounts on Kitces Summits and courses, the organizations said.
"The shift to online education in recent years has led to a rapid increase in demand for Kitces.com advanced educational content, with our Members Section up nearly 20% in 2022, and our inquiries for in-person speaking engagements up more than 50%," according to Michael Kitces, Kitces.com publisher and chief financial planning nerd.
"While there has been no shortage of free webinars and free [continuing education] in the advisor community, you usually get what you pay for, and for experienced advisors and leading wealth management firms, there's still no substitute for continuing education that actually teaches you something new and useful to apply with your clients," he said in a statement.