The life insurance industry offers more than just policies: Carriers also strive to provide their customers with comfort, stability, and peace of mind.
When someone buys life insurance, they do so trusting that the insurer will be present and involved in fulfilling the promise of the policy by distributing the money responsibly.
On top of this, in our digital age, consumers expect instant, seamless services that provide comprehensive support beyond the payout.
Fortunately, several technology companies have emerged to help insurance companies embrace — and even benefit from — the digital era.
That's critical at a time when, along with trust and stability, customers are seeking an improved experience from every product or service they purchase.
To offer an elevated customer experience, insurance companies must be willing to embrace cutting-edge technologies that will allow them to adjust to changing consumer expectations.
Streamlining Complicated Processes
By embracing emerging innovations in areas of life insurance that can easily benefit from new technologies, such as onboarding and payouts, life insurance companies can increase customer satisfaction while also optimizing their own operations.
It's a true win-win proposition that can streamline underwriting and claims services while fostering connectivity and bolstering the data-sharing needed to provide more tailored policies.
Digital-era models of life insurance are already being used to leverage automation for more convenient registration, enabling customers to complete complex processes without becoming overwhelmed by the bureaucratic labyrinth of it all.
Insurtech companies like Lemonade were, in fact, built around customers' modern-day expectations of once-sluggish processes such as registration and onboarding. These tech-turned-insurance companies leverage technology to allow customers to apply, get approved, and begin onboarding for life insurance in just minutes.
The same improvements can be applied to the insurance claims process, which has long been characterized as stressful, costly, and time-consuming.
Life insurance claims are filed at what is often a challenging, painful time for claimants, who simply want to receive their payouts as quickly and effortlessly as possible.
Going digital can make a major difference here — insurtech companies like Benekiva and FINEOS, for instance, have platforms that allow insurers to fully digitize claims forms so they can efficiently fulfill benefits anywhere, anytime, from any device.
More generalized tech solutions for easing customers' burdens such as automated insurance agents, or chatbots, are already proving beneficial to the insurers who embrace them.
The insurtech company Spixii hosts a conversational process automation, or CPA, platform to assist customers in buying policies, filing claims, receiving customer service, and more.
It's worth noting that these digital solutions are not specific to the insurtech space.
Legacy insurance companies can adopt and integrate available technology to offer their customers similar resources without needing to develop their own tech solutions.
By adopting technology that can handle otherwise manual, repetitive, resource-intensive tasks, both legacy and new-age insurers can free up their staff to focus energy and value toward more complex claims and services.
In the long run, small changes such as reducing the number of customer service calls and integrating support services across platforms or alleviating the tedium of onboarding and automating registration forms, can yield critical operational expense savings.
Extending Support Beyond the Payout
Life insurers have made good on their promise to provide financial support to grieving families.
Ron Gura is the CEO and co-founder of 
