Altruist Buys Rival Custodial Platform SSG

News March 15, 2023 at 12:18 PM
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Altruist said Wednesday it acquired rival Shareholders Service Group, a brokerage and custodial platform serving more than 1,600 advisors across the U.S.

SSG's leadership team brings to Altruist a "tradition and culture of best-in-class RIA custody services," according to Altruist, a fintech firm that serves as a custodian for independent registered investment advisors.

The acquisition will help Altruist "double the footprint of its RIA-exclusive" services and products, which already include billing, digital account opening, reporting and trading, it said.

Specific deal terms were not disclosed but it was a mostly cash transaction, said Jason Wenk, CEO and founder of Altruist.

The transaction was completed and is pending approval of the Financial Industry Regulatory Authority, which Altruist expects will happen in the next two to four weeks, according to Wenk.

Conversations between the firms started in the fourth quarter of 2022, Wenk said, adding Altruist was approached by Broadhaven Capital Partners, SSG's investment banker.

"This acquisition enhances our mission to make financial advice better, more affordable, and accessible to everyone," Wenk said in a news release announcing the deal. "Our firms have strong alignment on the substantial value financial advisors add to their clients' lives and how we can empower them to reach more people."

The news comes shortly after the launch of Altruist Clearing, an all-in-one custodian for RIAs.

Explaining the reasoning behind the transaction for both firms, Altruist said it "identified an opportunity to partner and integrate with fellow RIA service providers" while, after operating for more than 20 years and "scaling to thousands of advisors, the SSG leadership team was looking for the ideal partner for the next opportunity of growth and innovation."

The firms "share a mission focused on democratizing access to independent financial advice and share fundamental operating principles focused on customer service, exceptional value, and great client experiences," according to Altruist.

"Advisors can expect zero disruption to their business as Altruist and SSG leadership maintain [an] existing relationship with Pershing," Altruist said.

For advisors who want access to Altruist's all-in-one custodian and RIA platform, "there will be seamless transition opportunities assisted by" Altruist's client development team, it said.

Advisors who switch to Altruist will gain "tens of thousands of dollars in savings on software costs and dozens of hours in time savings each week," according to the company. They will also "benefit from continuous, high velocity product innovation that will help them grow their practice and meet the needs of newer generations of clients to come," it said.

"This is very interesting news as it is definitely swimming upstream for what typical custodial economics would dictate," according to Timothy Welsh, CEO, president and founder of Nexus Strategy.

"Smaller advisors typically have smaller end-client accounts which are what drive revenues for custodians through cash harvesting, mutual fund revenue sharing and payment for order flow," he told ThinkAdvisor. "Custodians need big end-client accounts to be profitable, which is why the big custodians are going after the big RIAs and Schwab/TDA merged to get massive scale as custodial revenues have been declining."

He added: "With the Altruist/SSG deal we have the opposite — this deal is all about aggregating the smaller end of the market. Most likely, since Altruist just launched self-clearing, they needed to get volume quickly and that strategic imperative is what is driving this transaction."

(Pictured: Jason Wenk, Altruist CEO) 

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