Morgan Stanley Wealth Management is using OpenAI's new GPT-4 technology to help its advisors as part of the launch of a strategic initiative with the artificial intelligence research company, the wirehouse said Tuesday.
As part of the initiative, MSWM is creating its own unique solutions with OpenAI, Morgan Stanley said.
MSWM is already developing an "internal-facing service that leverages" OpenAI technology and Morgan Stanley's intellectual capital to "deliver relevant content and insights into the hands of Financial Advisors in seconds, helping drive efficiency and scale," the wirehouse said.
Morgan Stanley didn't specify in its announcement when that service will launch. But a source familiar with the matter told ThinkAdvisor it is "in testing now and will be available to all advisors by early summer."
The Morgan Stanley division "will leverage OpenAI's technology to access, process and synthesize content to assimilate MSWM's own expansive range of intellectual capital in the form of insights into companies, sectors, asset classes, capital markets, and regions around the world," the wirehouse said.
MSWM is one of just a handful of GPT-4 launch organizations and Morgan Stanley said it was "currently the only strategic client in wealth management receiving early access to OpenAI's new products."
Advisors and their teams will use the new internal capability to "ask questions and contemplate large amounts of content and data, with answers delivered in an easily digestible format generated exclusively from MSWM content and with links to the source documents," the wirehouse said.
The "stream of interactions and feedback" from those queries will "help further refine the offering while helping Financial Advisors to better serve their clients," according to Morgan Stanley.
